The Charlie Sheen Guide to Winning! at Online Marketing

The Charlie Sheen Guide to Winning!

Unless you’ve been living without electricity for the last few weeks, you’ve no doubt witnessed what might be the biggest celebrity meltdown in the history of … EVER.

Charlie Sheen has skated along a downward spiral, going from the highest paid actor in television to an unemployed “winner,” ranting about conspiracies, tiger blood and Adonis DNA to anyone who will lend him an ear or microphone.

Though we don’t know how this epic tale of the Malibu Messiah will eventually end, and it’s difficult to discuss without delicate considerations for drug abuse and Sheen’s questionable mental state, believe it or not there are a few things we can learn from Sheen. Here are a few valuable branding lessons from this fiasco.

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10 Ways to be a Copywriting Jedi

image of a young Jedi

Do you remember the doubt on Luke Skywalker’s face when he first held the cool metal of an inert light saber? Looking up at Obi-Wan, he believed it when he said, “I can’t go with you to Alderaan.”

Last summer, we felt just like young Skywalker as we waded waist-deep into the bog of online writing. There was much to learn, forces at work looking to sway us to the dark side, and at times, it was hard to believe in ourselves or our path.

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