Selling a product is much easier when you have a pre-sell strategy in place.
To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket.
In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wine samples as people politely taste their offerings and walk away.
To us, it just looks like a feature that keeps customers happy as they walk around the store.
To the company promoting their products, the samples have the power to dramatically increase sales.
Surely samples don’t work that well, do they?