How to Create Dramatic Content

Image of Walter and Jesse from Breaking Bad

Do you get a headache from putting together your to-do list?

I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when the headache comes on. And stays on until I complete one simple act …

I choose to start on one project.

And when I start that one project, the wall of things to do hasn’t gone away, but there’s a release of tension. And this is similar to the “tension and release” in article writing.

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How To Keep a Blog Post Outline From Going Off the Rails

Image of Steam Train

Good doggie, nice doggie.

Yes, dogs will often do exactly what you say.

A cat, on the other hand, has a mind (and will) of its own.

In the realm of content creation, the outlines you write for your articles often behave like cats. You try to rein them in, but they just meow, snarl, and end up going their own way. And, if you don’t take control, your outline will drive you crazy.

But you can make your article outline sit up and go “woof” on command — once you understand how to do it.

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The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

Image of Cinderella and Her Slipper

Think of a story, any story.

How about Cinderella, for instance.

If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements …

  1. The sequence
  2. The suspense
  3. The roller coaster

I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.

So how do you do it, particularly if you’re not a visionary like Walt Disney?

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The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read

Image of Batman and Robin at a Computer

Laurel and Hardy. Batman and Robin. Superman.

Which of these doesn’t quite fit?

Yup, it’s the guy who can’t handle Kryptonite. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get into all kinds of crazy trouble, and they’ll always have a nice partner there, ready to back them up.

The same applies to what I call the “Double-Whammy Headline.” It’s just like the usual compelling headline that draws in your reader … but it’s got backup.

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How to Know if You’re Entering a Viable Niche

Image of Chart for Solving Right-Angled Triangles

When western companies first visited a deregulated India, they were licking their fingers in anticipation.

India was a country of just under one billion people at the time, and businessmen were seeing dollar signs everywhere they looked.

But, numbers alone don’t make sales.

Many companies burned themselves trying to get off the ground, because the vast majority of people simply couldn’t or wouldn’t buy their products.

They learned — after a lot of trial and error — that sheer numbers aren’t everything.

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How to Weave a Story that Instantly Captivates Your Audience

image of old shoes

Yesterday, I went out to buy some walking shoes. I ended up spending $2000. And that’s not counting the shoes …

There’s a good chance those opening sentences got your attention. They sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do.

Most people slide logically into an article.

But, most writers neglect the power of a story to captivate their audience immediately. And they neglect not just the story, but the middle of the story. Because there, smack bang in the middle, lies the real drama — the part that truly captivates your reader.

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