What’s the Perfect Time to Make an Offer?

image of hourglass with money running through it

In advertising we used to have a saying:

“Everyone hates advertising until they have to sell their own car.”

Sometimes we all encounter readers who get mad at us for “selling too much.”

And sometimes you have to ignore those readers. They might just not be your customer. Or they may be those people who hate all advertising, as long as they’re not the ones who have something to sell.

But the problem might be something very different.

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Should Your Content Aim for Traffic or Conversion?

image of woman making a decision

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page?

Which articles convert, bringing you more subscribers and sales?

And how do you roll out a strategy that maximizes the twin impact of attraction and conversion?

Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.

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Why Being Too Diligent About Your Facts
Can Hurt Your Content

image of scientist examining liquid

Once upon a time, the world was flat.

Now it’s round.

Who knows? Maybe some day we’ll find out it’s square.

It’s hard to come across a cold hard fact anymore.

Drink 8 glasses of water a day. Drink 16 glasses of water a day. Don’t drink any water; get all your water from fruits and vegetables.

The contradictory advice goes on forever. There’s almost nothing you can nail down with absolute certainty.

Even your own content.

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Is Your Headline Good or Bad?
Give it the Breath Test

image of boy swimming underwater

Bloggers have been asking the question “Do long or short headlines work better?” for a long time.

But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.

The answer is much simpler than that.

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5 Reasons Why No One Is
Reading Your Email Newsletter

image of newspaper

Five reasons?

There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.

Most of those reasons have the same common problem, though: readers just don’t like it.

And that’s probably because you’re making one of these five mistakes.

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How to Write an Article That Draws
Thousands of New Readers

image of cheering concert crowd

Imagine you woke up this morning and wrote an article.

Just another article like all the articles you’ve been writing. Except something is different about this one.

Tons of folks are clicking on this article. They’re reading it and forwarding it to friends. They’re signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands.

What was it about that single article that created such a surge of traffic?

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