Most of us struggle to find the uniqueness, the interestingness, in our products or services.
The reason we struggle is because we’re looking for something exciting and new to show our clients and customers.
All we seem to come up with though, is how mundane and uninteresting our wares seem to be. A long list of boring features, a tired value proposition that one hundred other businesses offer.
I’ve come to understand that marketing a boring product or service online can actually a very exciting exercise — for you, and your customers.