Content marketing tools and training.
Five reasons?
There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.
Most of those reasons have the same common problem, though: readers just don’t like it.
And that’s probably because you’re making one of these five mistakes.
Imagine you woke up this morning and wrote an article.
Just another article like all the articles you’ve been writing. Except something is different about this one.
Tons of folks are clicking on this article. They’re reading it and forwarding it to friends. They’re signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands.
What was it about that single article that created such a surge of traffic?
This is the second and final installment of The Secret Life of Testimonials.
Most of us ask for testimonials. And if we follow up and pester our customers enough, we get testimonials.
There’s only one problem. Our testimonials have no power.
You’ve seen résumés, haven’t you?
What’s common to all the résumés on the planet?
Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?
They go back and do some digging. They check the details. The smarter the company, and the more important the job, the more the company digs.
So you have to ask yourself: Why does the company check back on the résumé? And the obvious answer is: Because they want to see the complete picture. They don’t want the one-sided résumé view.
The P.S is one of those clichés of copywriting. It seems like every sales page has one.
Maybe you think it’s outdated. Maybe you think it’s unnecessary.
Until you learn the logic of why it works.
So before we get into that, do me a favor. Say the following words quickly, and then look away from the screen for a moment when you’re done reading the list.
Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.
Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.
And there’s a reason why bullets make it to the back cover of a book.
