Why Being Too Diligent About Your Facts
Can Hurt Your Content

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Once upon a time, the world was flat.

Now it’s round.

Who knows? Maybe some day we’ll find out it’s square.

It’s hard to come across a cold hard fact anymore.

Drink 8 glasses of water a day. Drink 16 glasses of water a day. Don’t drink any water; get all your water from fruits and vegetables.

The contradictory advice goes on forever. There’s almost nothing you can nail down with absolute certainty.

Even your own content.

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Is Your Headline Good or Bad?
Give it the Breath Test

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Bloggers have been asking the question “Do long or short headlines work better?” for a long time.

But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.

The answer is much simpler than that.

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5 Reasons Why No One Is
Reading Your Email Newsletter

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Five reasons?

There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.

Most of those reasons have the same common problem, though: readers just don’t like it.

And that’s probably because you’re making one of these five mistakes.

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How to Write an Article That Draws
Thousands of New Readers

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Imagine you woke up this morning and wrote an article.

Just another article like all the articles you’ve been writing. Except something is different about this one.

Tons of folks are clicking on this article. They’re reading it and forwarding it to friends. They’re signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands.

What was it about that single article that created such a surge of traffic?

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6 Questions to Ask for Powerful Testimonials

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This is the second and final installment of The Secret Life of Testimonials.

Most of us ask for testimonials. And if we follow up and pester our customers enough, we get testimonials.

There’s only one problem. Our testimonials have no power.

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The Secret Life of Testimonials

image of woman in a mask

You’ve seen résumés, haven’t you?

What’s common to all the résumés on the planet?

Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?

They go back and do some digging. They check the details. The smarter the company, and the more important the job, the more the company digs.

So you have to ask yourself: Why does the company check back on the résumé? And the obvious answer is: Because they want to see the complete picture. They don’t want the one-sided résumé view.

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