How to Write an Article That Draws
Thousands of New Readers

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Imagine you woke up this morning and wrote an article.

Just another article like all the articles you’ve been writing. Except something is different about this one.

Tons of folks are clicking on this article. They’re reading it and forwarding it to friends. They’re signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands.

What was it about that single article that created such a surge of traffic?

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6 Questions to Ask for Powerful Testimonials

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This is the second and final installment of The Secret Life of Testimonials.

Most of us ask for testimonials. And if we follow up and pester our customers enough, we get testimonials.

There’s only one problem. Our testimonials have no power.

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The Secret Life of Testimonials

image of woman in a mask

You’ve seen résumés, haven’t you?

What’s common to all the résumés on the planet?

Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?

They go back and do some digging. They check the details. The smarter the company, and the more important the job, the more the company digs.

So you have to ask yourself: Why does the company check back on the résumé? And the obvious answer is: Because they want to see the complete picture. They don’t want the one-sided résumé view.

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The Sales Boosting Logic of the P.S.

image of the written word P.S.

The P.S is one of those clichés of copywriting. It seems like every sales page has one.

Maybe you think it’s outdated. Maybe you think it’s unnecessary.

Until you learn the logic of why it works.

So before we get into that, do me a favor. Say the following words quickly, and then look away from the screen for a moment when you’re done reading the list.

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The Flashing Christmas Light Technique
for Writing Irresistible Bullet Points

image of christmas lights

Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.

Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.

And there’s a reason why bullets make it to the back cover of a book.

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How to Stop Making Yourself Crazy
with Self-Editing

stressed out man

Write. Edit. Write. Edit. Edit. Edit. Edit. Write.

Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.

And it’s not only when writing.

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