You’ve seen résumés, haven’t you?
What’s common to all the résumés on the planet?
Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?
They go back and do some digging. They check the details. The smarter the company, and the more important the job, the more the company digs.
So you have to ask yourself: Why does the company check back on the résumé? And the obvious answer is: Because they want to see the complete picture. They don’t want the one-sided résumé view.
The P.S is one of those clichés of copywriting. It seems like every sales page has one.
Maybe you think it’s outdated. Maybe you think it’s unnecessary.
Until you learn the logic of why it works.
So before we get into that, do me a favor. Say the following words quickly, and then look away from the screen for a moment when you’re done reading the list.
Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.
Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.
And there’s a reason why bullets make it to the back cover of a book.
Write. Edit. Write. Edit. Edit. Edit. Edit. Write.
Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.
And it’s not only when writing.
There are writers. And then there are writers.
But I was a cartoonist.
Let me take you way back to the year 1988 for a lesson in shutting up.
I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.
One day I ran into the editor. And he commended me on my cartoons.