The Sales Boosting Logic of the P.S.

image of the written word P.S.

The P.S is one of those clichés of copywriting. It seems like every sales page has one.

Maybe you think it’s outdated. Maybe you think it’s unnecessary.

Until you learn the logic of why it works.

So before we get into that, do me a favor. Say the following words quickly, and then look away from the screen for a moment when you’re done reading the list.

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The Flashing Christmas Light Technique
for Writing Irresistible Bullet Points

image of christmas lights

Step into a bookstore, find the business section, and pull out a book. Then flip the book to the back cover.

Here’s what you’re sure to find on virtually every business book: A selection of well-chosen fascinating bullets.

And there’s a reason why bullets make it to the back cover of a book.

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How to Stop Making Yourself Crazy
with Self-Editing

stressed out man

Write. Edit. Write. Edit. Edit. Edit. Edit. Write.

Does this sound familiar? If it doesn’t then you’re probably from Mars, because most of us drive ourselves crazy with self-editing when we write.

And it’s not only when writing.

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Do You Know When to Shut Up?

Shut up

There are writers. And then there are writers.

But I was a cartoonist.

Let me take you way back to the year 1988 for a lesson in shutting up.

I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.

One day I ran into the editor. And he commended me on my cartoons.

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Gary Vaynerchuk’s Secret Ingredient
(And Why You Might Not Need It)

Gary Vaynerchuk

A lot of golfers envy Tiger Woods. And a lot of bloggers envy Gary Vaynerchuk.

But is that a good comparison?

It may well be, because Gary has used social media to rocket his company to fame (and reasonable fortune). And he’s done it mostly through blogging and social networking.

So does that mean Gary Vee succeeds purely on the basis of his enthusiasm, content, and consistency? Of course, all of that counts.

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How to Succeed at Content Marketing
Even if Your Content Skills Suck

Sad Content

Turn on your TV at 6 pm. What do you get?

The news, right?

Then turn it on tomorrow, and the day after, and the day after, and the week after.

You can turn in on at any day and guess what?

The news is still on at 6 pm.

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