How to Succeed at Content Marketing
Even if Your Content Skills Suck

Sad Content

Turn on your TV at 6 pm. What do you get?

The news, right?

Then turn it on tomorrow, and the day after, and the day after, and the week after.

You can turn in on at any day and guess what?

The news is still on at 6 pm.

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How to Super-Charge Your Content
With Emotion


There’s a specific reason why I wake up in the morning and end up writing 3-4 articles before I even hit the first sip of coffee. It’s because I’m all charged up.

The emotions are flowing:

  • I’m happy.
  • Or I’m sad.
  • Or I’m frustrated beyond belief.

And the reason why I get into these crazy moods is because I’ve just read a blog post. Or someone’s just written me an email that I strongly disagree with, or maybe simply asked me a question.

I don’t need caffeine to get going.

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The Ramen Noodle Attraction Factor for Easily-Digestable Content


Most of us don’t realize the attraction power of two-minute Ramen noodles.

So let me explain…

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3 Tips to Make Writing Less of a Struggle


Let’s say you want to blow up a lab.
What do you do?
You take two explosive chemicals and mix them together, right?

But what if you took Na + Cl and mixed them together somehow.
What would you get? You’d get salt.
What’s worse is that the lab would not be “blown up.”

And you’d be a failure.
The more labs you tried to blow with Na + Cl, the more you’d fail.
And the more you fail, the more you’re going to fail.

And this slides us right into why most of us struggle to write.
You see we don’t struggle to write an email.
We don’t write, re-write, re-think and then write something boring.

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How to Avoid Insulting the
Intelligence of the Reader

dumb reader

Imagine I was telling you the story of Goldilocks and The Three Bears.

Imagine I told you about Goldilocks, and how she found this house of the three bears. And how she ate their porridge. And how she sat in their chairs.

And… Are you getting impatient yet?

You should be.

Because like most people, you’ve already heard the story many times before. And when you tell a story that your readers already know, your readers do two things in rapid sequence.

  1. They try to stay engaged, hoping the story will somehow reveal some hidden mystery.
  2. They realize that there’s nothing new, and they start to nod off.

In short, you’ve insulted the intelligence of your reader.

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How To Avoid Overdoing the
Curiosity-Factor In Your Headline

Curious Cat

If you’re going to write a headline, you want the headline to attract. And one of the many elements of attraction is ‘curiosity.’

The more curious your headline, the more you have a chance of the reader stopping long enough to get interested. But hey, in the desire to write a really curious headline, we inevitably risk overdoing the headline.

So let’s analyze a headline for an example:

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