How to Avoid Insulting the
Intelligence of the Reader

dumb reader

Imagine I was telling you the story of Goldilocks and The Three Bears.

Imagine I told you about Goldilocks, and how she found this house of the three bears. And how she ate their porridge. And how she sat in their chairs.

And… Are you getting impatient yet?

You should be.

Because like most people, you’ve already heard the story many times before. And when you tell a story that your readers already know, your readers do two things in rapid sequence.

  1. They try to stay engaged, hoping the story will somehow reveal some hidden mystery.
  2. They realize that there’s nothing new, and they start to nod off.

In short, you’ve insulted the intelligence of your reader.

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How To Avoid Overdoing the
Curiosity-Factor In Your Headline

Curious Cat

If you’re going to write a headline, you want the headline to attract. And one of the many elements of attraction is ‘curiosity.’

The more curious your headline, the more you have a chance of the reader stopping long enough to get interested. But hey, in the desire to write a really curious headline, we inevitably risk overdoing the headline.

So let’s analyze a headline for an example:

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How to Jolt Your Reader Into
Paying Attention

Jolted

Drama.

Drama jolts a reader into paying attention.

Novels use it. Movies use it. TV uses it.

There’s no reason why your content shouldn’t use it.

And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree).

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Why Urgency Succeeds Like Nothing Else
In A Bad Economy

Urgency

Let’s say you have to pee.

So this is a normal bodily function, eh?

It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?

And how many of your customers are buying your products or services in a bad economy?

  • Should you discount?
  • Should you put in bigger signs?
  • Should you send out a zillion emails?

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How a Few Measly Words Can Dramatically Improve Your Blog Headline and Content

Just Words

Put a couple of tablespoons of fuel in your car’s tank today, and see what happens to the car.

I’ll tell you what happens.

It’ll probably take you a few inches further down the road.

And you’ll say to yourself: “What the heck? What difference will a few inches make?”

Just as you’d say: “What the heck? What difference will a word or two make to enhance the power of a headline?”

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Why ‘New’ and ‘Knew’ Create Intensely Powerful Headlines

Headlines

The post is by Sean D’Souza

Writing headlines for articles is like witchcraft. You have to know the spells, and chant before you can create awesome headlines, right?

Nah!

What you really need is a factor of new.

And also a bit of knew.

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