Imagine I was telling you the story of Goldilocks and The Three Bears.
Imagine I told you about Goldilocks, and how she found this house of the three bears. And how she ate their porridge. And how she sat in their chairs.
And… Are you getting impatient yet?
You should be.
Because like most people, you’ve already heard the story many times before. And when you tell a story that your readers already know, your readers do two things in rapid sequence.
- They try to stay engaged, hoping the story will somehow reveal some hidden mystery.
- They realize that there’s nothing new, and they start to nod off.
In short, you’ve insulted the intelligence of your reader.