Why ‘New’ and ‘Knew’ Create Intensely Powerful Headlines

Headlines

The post is by Sean D’Souza

Writing headlines for articles is like witchcraft. You have to know the spells, and chant before you can create awesome headlines, right?

Nah!

What you really need is a factor of new.

And also a bit of knew.

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The Problem with Waffly Headlines

Waffle

Headline writing is an art, right?

No it’s not. But you can’t have waffle.

So how would you define waffly-headlines? Waffly headlines have terms like this:

Does your office have workplace-stress?

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