How to Jolt Your Reader Into
Paying Attention



Drama jolts a reader into paying attention.

Novels use it. Movies use it. TV uses it.

There’s no reason why your content shouldn’t use it.

And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree).

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Why Urgency Succeeds Like Nothing Else
In A Bad Economy


Let’s say you have to pee.

So this is a normal bodily function, eh?

It means if you feel that sensation and you don’t go soon enough, you’ll be in trouble. But how many of us go use the facilities when we first feel the sensation?

And how many of your customers are buying your products or services in a bad economy?

  • Should you discount?
  • Should you put in bigger signs?
  • Should you send out a zillion emails?

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How a Few Measly Words Can Dramatically Improve Your Blog Headline and Content

Just Words

Put a couple of tablespoons of fuel in your car’s tank today, and see what happens to the car.

I’ll tell you what happens.

It’ll probably take you a few inches further down the road.

And you’ll say to yourself: “What the heck? What difference will a few inches make?”

Just as you’d say: “What the heck? What difference will a word or two make to enhance the power of a headline?”

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Why ‘New’ and ‘Knew’ Create Intensely Powerful Headlines


The post is by Sean D’Souza

Writing headlines for articles is like witchcraft. You have to know the spells, and chant before you can create awesome headlines, right?


What you really need is a factor of new.

And also a bit of knew.

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The Problem with Waffly Headlines


Headline writing is an art, right?

No it’s not. But you can’t have waffle.

So how would you define waffly-headlines? Waffly headlines have terms like this:

Does your office have workplace-stress?

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