A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

Image of papers strewn about on a lawn

You have your big idea, and now you need funding.

Your idea is awesome — the kind everyone will immediately understand and get excited about.

The world will see how amazing the idea is, and funding will rain down upon you.

But guess what? It won’t.

These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

[ Continue Reading... ]

100% of Independent Publishers Who Do This Will Sell More of Their Work

Closeup image of a book

Most independent authors and content creators aren’t thinking in terms of building product funnels when they write their books and stories.

That is a mistake.

Whether you’re writing fiction or nonfiction, smart writers who know how to build their catalog around funnels will always make more money directly with their words than writers who publish their work using the old “hope and pray” business plan.

[ Continue Reading... ]