You have your big idea, and now you need funding.
Your idea is awesome — the kind everyone will immediately understand and get excited about.
The world will see how amazing the idea is, and funding will rain down upon you.
But guess what? It won’t.
These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.