About the author

Sean Jackson

Sean Jackson is CFO and Partner at Rainmaker Digital and the host of The Missing Link. Get more from him on LinkedIn, Twitter, and Google+.

How to Use LinkedIn to Build (and Grow) Your Online Business

Listen and learn - How to use LinkedIn

It’s easy to think of LinkedIn as merely a fancy job board masquerading as a social network.

Kind of like that old uncle that shows up to the family picnic dressed in a three-piece suit.

Sure, you might be thinking, it has a role in the content marketing family, but it’s kind of boring and — from its appearance — not too cool, right?


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The Smart Way to Use Surveys to Engage and Grow Your Audience

engaged audience at a rock concert

Last month, you may have seen Copyblogger’s 2015 Cost of Online Business Report that analyzed the results of a survey we conducted on the blog.

The report explores the cost of doing business online, so you can accurately evaluate your current strategies and tactics — and their associated costs — to help you see if there are ways you can improve your online business revenue.

Since publishing your own research creates authority in your space while providing numerous opportunities to present your findings to a wider audience, I recently decided to conduct my own informal online research survey.

And while I am no Nate Silver, I hope to show you today how easy and inexpensive it is to create and publish your own online survey.

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Being a Salesperson Sucks (Think Like a Farmer Instead)

image of a farmer on a tractor, you can see him far away, with a heart cut into the field he is working on


Do you feel like that on Mondays?

You wake up, take the kids to school, and off to the office you drive.

After downing several cups of coffee, you muster the inner strength you need every day to make a living.

You start with the emails to prospects, make a few cold calls, and zip off to an appointment … all with the hope of “closing the deal.”

Some days the tedium wears on you like a musty coat. Other days, days when a sale is made, the “thrill of the kill” makes it all seem worthwhile.

But that momentary exhilaration is replaced with the thought that tomorrow, it starts all over again.

Day in and day out, it’s the same. And yet you know that there has to be a better way to make a living selling.

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SEO is Dead: Long Live OC/DC

OCDC post image

I want to let you in on a little secret …

I really hate the term “SEO.”

This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community.

But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation.

The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement.

And with the recent issues around the SEO effort of Rap Genius, and the resulting negative impressions about SEO with the wider public, I have made it my mission for 2014 to eradicate the term SEO once and for all.

Yes, SEO is officially dead. Not the practice, but the term.

But what term should take its place?

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The 5 Things Customers Actually Want

Image of Hand Drawn Number Five

My 8 year-old daughter came to me recently with an urgent request …

“Dad,” she said, “I need an iPad mini.”

While I would usually dismiss this request as the cravings of a child who watches too much TV (see: is exposed to too much advertising), my interest was piqued and I asked her to explain.

She made a case for the myriad educational applications available to her on this magical device.

She argued for the convenience that would allow her to learn at all times of the day, and at different locations.

But it was her closing argument that tipped my decision in her favor.

“Dad,” she coyly stated, “don’t you want me to be a good student?”

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The Surprising Effect of Freshness and Authority on Search Results

Image of Google Query

I want to let you in on a little secret about Copyblogger.

We are very competitive. Not in a “we win, you lose” sense, more of the simple “we want to be the best.”

And one area we tend to be a little obsessive about is search rankings — especially when it comes to our cornerstone content.

So, it may come as no surprise that one of those terms we obsess about is “content marketing.” In fact our content marketing landing page ranks very well on Google.

But recently, it didn’t.

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