Striving for Authority

Image of Seth Godin for Authority Intensive

Everyone wants to play.

That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®.

That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow. But of course, I’ve never heard of this person, and it cost her nothing to send me this spam.

Delete.

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