If you go looking for advice on how to price freelance writing work, you’ll find that one thing gets repeated nearly everywhere: don’t lowball yourself. There’s a natural tendency in business to feel like you need every client you can find, and that can often mean settling for a below-market rate in exchange for simply having the work. The standard advice is, “don’t fall into that trap.”

That’s a good, solid idea – as far as it goes. But there’s another aspect of the issue that doesn’t get discussed as often as it should. Namely, that setting rates and making determinations about who to work with should be as much a function of value as it is of price.

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