Content marketing tools and training.
How are you telling a story with your content today?
You have a blog. Check.
You use Twitter, Facebook and YouTube. Check, check, check.
You might even be using pictures posted on sites such as Instagram. Bonus check.
These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.
Picture this scene.
A reader of your blog and a loyal subscriber gets a new mobile device.
No problem: You’ve taken great care to make your site mobile friendly.
You’ve even taken the right steps to convert more mobile readers to your email list.
So you feel pretty confident that all your bases are covered.
Until your subscriber gets her first email from your latest marketing campaign. It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read.
While I was up late one night reading the Copyblogger archives (yes, I know I need to get a life), I stumbled across a great post discussing some brilliant writing tips.
The post inspired me to write — but since I was on my iPad at the time, how was I going to capture my brilliant insights on my mobile device?
More and more people are using mobile devices to create content — and thankfully, there are a slew of new apps that make it incredibly easy to write on the go.
Is your website content ready for mobile devices?
By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users.
And it’s a pretty safe bet that at least a few of them are visiting your site, and seeing it on a screen that takes up just a few inches.
So what happens when readers feel cramped or have to work hard to navigate your site or read your content?
They leave.
One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.
But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.
Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.
The iPad is here. And it’s here to stay.
There is a sea change going on within the mobile computing industry. And despite the cool, slick look of these devices, it’s not the hardware that makes them useful. It’s the applications (apps). Apps are little engines of innovation driving the current (and future) trends in computing, publishing, print, and media.
There are apps for everything you can imagine. In fact, the latest count shows there are more than 250,000.
But did you know that there are even apps that can help you get your mojo back if you need some writing inspiration?
