The difference between the almost right word & the right word is the difference between the lightning bug and the lightning.
~ Mark Twain
Are you bringing the lightning with your copy? Or are your words more like a lightning bug, seemingly cool but without the true power of its namesake?
The English language is so rich with vocabulary that you’d be hard-pressed NOT to find the right word for any situation. But there’s a difference between choosing the perfect word and choosing an agonizingly long word just for the sake of sounding important.