I remember the first big spike in traffic we received at the online publication I edited at the time.
It had to do with large breasts.
And it was one of the first lessons I had in traffic and – more importantly – quality traffic. It’s a lesson I still remember today when I write my blog.
Readers, Readers, Readers
Something journalists have in mind when we’re editing newspapers, magazines or online news sites – apart from reporting the news – is readership. That’s why headlines, for example, not only tell the story but often do so in an intriguing, thought-provoking way.
It’s also why some stories are chosen over others: they’ll be more interesting to readers.