If readers don’t understand what you write, you might as well have written nothing at all.
Ground-breaking ideas don’t count for much if you can’t express them clearly, and your incisive opinion won’t carry much weight if it can’t be followed.
Worthwhile writing should contain new, interesting and complex ideas. It should challenge the reader and, hopefully, resonate. To be effective, this kind of writing must be crystal clear.
In this post, I want to outline a few simple things you can do to make anything you write easier to understand.