Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content.
Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company.
And increasingly, businesses are having a tough time finding the writers who know how to create that kind of content over time.
According to some recent research by Content Marketing Institute, the demand for content writers has grown by 320 percent … just over the past year.
And while in the past, about 10 percent of companies struggled to find qualified professionals, that’s risen to 32 percent this year.
One of the reasons I think organizations struggle is, they don’t always know what qualities will make for a genuinely productive, profitable hire. And as you might guess, I have a few strong opinions about that.