About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

Announcing: A New Resource for Those Who Need Great Content

image of colorful writer's desk

It’s a common wisecrack around the Copyblogger virtual office.

This whole content marketing thing would be a lot simpler if someone else would just write all the content.

Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words, assembled into a strategic plan that moves prospects along the path from stranger to happy customer.

It isn’t always easy to find the person to write those words. Which is probably why we get so many queries from people asking,

Do you know any really good writers we can hire?

And the answer to that question is: Yes, yes we do.

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Pamela Wilson Is Now Working With the Copyblogger Team

Designer and business educator Pamela Wilson

I am so pleased to announce that Pamela Wilson is going to be working with the Copyblogger Media team on some cool new projects.

You may know Pamela from her many Copyblogger posts, or from her business, Big Brand System, where she gives out lots of great business and design advice to help business owners look more professional, cohesive, and successful. She’s an award-winning graphic designer and marketing consultant who’s been helping small businesses and large organizations create “big brands” since 1987.

Pamela also has a real gift for taking complex marketing tasks and breaking them into easy-to-understand sequences.

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What You Need to Know About Canada’s New Anti-Spam Law

sign saying Keep Calm and Don't Spam

There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled.

It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature.

As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem.

First things first: I am not your attorney and I can’t give you specific advice about whether your business’ particular email practices are in line with the new law.

But I can share with you what I’ve learned while researching it for our own business, and provide some general reassurance. Despite some nosebleed-steep potential fines, the law overall is very much in line with what good content marketers are already doing.

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How to Attract, Nurture, and Grow the Business-Building Audience You Want

image of an audience at a concert, with a weird stuffed animal rising above the masses

I got a great question last week after my presentation at our live Authority Intensive event in Denver.

What do I do if I feel like I’ve outgrown my audience?

I think a lot of business owners run into this.

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.

But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.

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What Net Neutrality Means For Your Business, and Why You Need to Act Now to Protect It

image of street at night with one lane going fast and the other slow

You’ve probably seen a lot of buzz around the web about an impending threat to what’s called “net neutrality.”

Those of you who tend to steer clear of drama or politically-charged hyperbole might have avoided this conversation, because the arguments around this issue tend to be filled with language like “scumbags,” “prostitutes,” and “two-faced, split-tongued, double-talking, backstabbing cowards.”

And those are the polite remarks.

But if you live in the U.S., the threat to net neutrality is something that could negatively affect your business, and there are some things you need to understand.

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The Complete Flake’s Guide To Getting Things Done

image of baby orangutan

So if you clicked through to read this post, I’m going to make a couple of educated guesses about you.

Maybe you’re smart and motivated and passionate. With all kinds of cool things you’d like to get done. But somehow when it comes to doing them, you just . . . don’t.

Maybe you’re great at ideas but lousy at execution. Talk a good game but don’t get the results you want. Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would take you there.

You, my friend, are a flake. Congratulations.

We are a worldwide force. If we could all get ourselves moving in the same direction, we would change the world. Of course, as you and I know, that will never happen.

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