About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

The New Authenticity and Authority: What it Looks Like, How to Use It

Image of Jon Stewart

Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web.

First, because the show is insanely popular.

But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century.

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How to Create a Deep Connection with Your Prospects and Customers

Two toddlers playing on their backs

When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”

Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.

I’m here. I exist. I want to be seen, and heard. I want to be recognized.

And as human beings, we never quite lose that. We might get a little more sophisticated about how we say it, but ultimately we all want to let the world know:

I’m here.

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Trolls, Unkind Words, and How to Know You’re on the Right Track

image of Inuksuk sculpture from the Athabasca Glacier, taken by James Pratley

At the end of the day, I just find your persona incredibly grating.

Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now.

I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim.

Even back then, though, the note made me laugh.

(Ruefully.)

Because I knew that it was a signpost. A signal that I was headed in the right direction.

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How to Conduct a Content Audit for Quality and Audience Experience

red, white, and blue candy that says yay audits and audits rock

However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts.

This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — a content audit.

Now I don’t know about you, but that word audit doesn’t really inspire me. In fact, the feeling it engenders is something more like phobia, or at least dread.

(If you have a friendlier term than audit, come swing by LinkedIn and make your suggestion — I’m all ears. Maybe a content makeover. Or a content cleanse. Hm, definitely needs work.)

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My Challenge to You for 2015: Only Connect

Image of four young Tibetan monks

Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. ~ E.M. Forster, Howards End

The thing, I think, that keeps people from building successful businesses, especially online, is that business seems complicated.

And it is, in the sense of having a lot of moving parts. (Which, of course, is why we work so hard to build tools that make the technical part easy.)

Like anything worth doing — raising a family, building a house, growing a garden — there are a lot of small things you need to figure out how to do correctly.

But arching over all of these is the Big Thing — and if you get it right, the details will tend to work themselves out.

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Why Shark Tank is Terrible for Your Business

Maybe they’ll take away my Entrepreneur’s Secret Hat and Decoder Ring for saying this, but I hate Shark Tank.

My husband and son like it, and every time it comes on, my teeth start to grind and my eye does that little twitchy thing.

I’m not saying the investors don’t give some decent advice. They do. And most of the Sharks seem like reasonable people. (With Kevin O’Leary doing his duty as designated villain, obligatory on most reality shows.)

But the core premise of Shark Tank — I hate it. I think it’s wrong, and I think it’s dangerous, and I think it hurts business owners.

Here’s why.

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