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10 Content Marketing Goals Worth Pursuing

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Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

Curious about why some content that seems great doesn’t do anything to build the business?

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

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Save up to $350 on Search Marketing Expo

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The landscape of search and search engine marketing change rapidly.

To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help.

Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you’ll need to thrive in 2012 and beyond.

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3 Content Marketing Ideas You Should Steal from Coca Cola

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Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

The short version?

Content marketing has arrived.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.”

(You and I call that an advertisement.)

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The Problem with SOPA (And How to Stop It)

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You’ve probably seen the acronym SOPA (and its equally unattractive sibling, PIPA) around the social web.

Maybe you’ve had a lot going on and you’ve hoped it would just go away.

Maybe you figure it can’t be all that bad.

Maybe you believe that the internet has always found a way around censorship and always will.

But while the internet as a whole may be tough enough to survive, you may find yourself crushed in the gears as it all gets worked out.

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

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As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers.

We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of.

I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.

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31 Pro Tips for a Successful, Satisfying, and Insanely Profitable 2012

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Obviously, everywhere you look this week, people are offering advice about what to do differently in 2012.

What to focus on. What habits to cultivate. What to stop doing. What to do more of.

Productivity, health, getting enough sleep, flossing your teeth.

Copyblogger spoiler alert: You can trust that in 2012 we’ll continue to push you toward better content, more effective copywriting, and creating success on your own terms.

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