About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Rainmaker Digital. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

A 7-Point Plan for More Shareable Content

how to create content people want to share

Content marketing is a beautiful thing, a great way to build an audience and grow your business.

That’s if your content is actually getting found by the folks who might buy your product or service.

Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest “Get people to actually pay attention to you on Facebook” strategy. And those can be helpful.

But one of the smartest things you can do for your content is to make it easier and more fun to share. Even better, as long as you’re starting with high-quality work, you can do it without spending a lot of time or money.

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How Not to Be a Sleaze (or a Martyr) in Your Business

Don't take shortcuts; they take too long.

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice mean, anyway?

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Your Last Chance this Year to Join Our Community of Professional Content Marketers

Get Inside Authority - Doors close to new members in 1 week

This week will be the your last chance this year to join Authority — our private community of content marketers.

We’re going to be moving to limited enrollment periods, so that the Authority team and I can put all of our focus on giving our community members the best experience we can.

But before we talk about the details of that — let me connect the dots if you don’t happen to quite know what Authority is.

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Claiming Your Power as a Writer

Embrace the power and magic of the writer's life

Do you remember the first time you spoke the words?

I’m a writer.

It’s a little like getting that letter of acceptance to Hogwarts.

It’s exciting and intriguing. Maybe a little scary as well.

Of course, your parents think you’ll end up living in a van by the river. You think you might end up living in a van by the river.

And there may be some marketing involved. That’s a little weird to think about.

The actual life of a professional writer isn’t always as fascinating or as sexy as people think. But that’s okay. You don’t have to ruin the magic for everyone else. In fact, I want you to own it.

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5 Things to Take Advantage of When You’re Starting Something New

Image description

When I first started publishing content, I was obsessed with one question:

How long will it take me to grow a huge audience?

Blog readers and email subscribers … I wanted them. In vast numbers.

And I wanted them right now.

I wish I’d had a crystal ball to see all of the very real benefits I had when I was just starting to build an online presence, without the audience or subscribers.

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The Law of (Content) Attraction

how to attract the right people to your business

You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life.

At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em.

That’s not what I’m going to talk about today. I’m going to talk about something that’s almost as “spooky,” but much more pragmatic.

It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.


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