Online marketing that works
Once you decide to learn more about the craft of copywriting, you quickly find out there are two schools of thought.
One school hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking a squirrel.
The other school develops a compelling personal voice, nurtures a relationship with the reader, and uses soft-sell techniques to nudge the reader down the path to purchase.
So which one is right?
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You probably know about Google’s “Panda” update last year, which created a major shift in which sites ranked well on Google’s search results pages and which didn’t.
Now there’s the latest update called “Penguin” (what is it with the cute animal names?) that has the internet buzzing again.
Just like with previous updates, some sites have been smacked so hard they’re seeing stars. Others are actually doing better.
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Harvard, MIT, Stanford, and Berkeley are doing it.
Companies, both big and small, are doing it.
Solopreneurs are doing it.
And bloggers have been doing it … they just haven’t been making any money at it.
It’s a trend that Copyblogger saw coming … in fact, Brian built a course to teach it way back in 2007. (And he built a number of successful businesses on the same principles before that.)
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I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content.
You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites.
Chris is also my partner over at Third Tribe Marketing, and worked with us on the Authority Rules conference.
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I sometimes hear that we’re in a “post-authority” culture.
I can see what people mean by it. We’re looking at doctors, religious leaders, and (lord knows) politicians with a skeptical eye.
The Occupy movement is a sign of a growing refusal to accept things “The way they’ve always been.”
And the millennial generation (at least in the eyes of those of us who passed 40 awhile back there) don’t seem to recognize the authority of anyone trying to tell them what to do.
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It’s that time again. We’re going to be launching Teaching Sells to a brand new group of members.
If you haven’t done this with us before before, let me tell you what it’s all about.
Basically, I spend the next four weeks or so writing my little fingers to the bone, giving you a ton of awesome content you can use right now to start creating something epic.
Then we tell you a little about our flagship course, Teaching Sells, or as I affectionately call it, “Brian’s Brain in a Box.” (But you know, less messy than that.)
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