There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled.
It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature.
As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem.
First things first: I am not your attorney and I can’t give you specific advice about whether your business’ particular email practices are in line with the new law.
But I can share with you what I’ve learned while researching it for our own business, and provide some general reassurance. Despite some nosebleed-steep potential fines, the law overall is very much in line with what good content marketers are already doing.