Brian Clark (and Friends) Offer Some Free Fuel for Your Content

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Could your content marketing use a little boost? Our friends at the Content Marketing Institute are offering a free one-day event dedicated to the technology that can accelerate your content marketing.

Copyblogger founder and CEO Brian Clark will be there, as well as other leading experts.

Head on over and get registered now (it’s free), and save the date: February 26, 2014 from 10 AM EST – 5 PM EST.

The agenda is packed with value:

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Save $100 on SMX West in San Jose this March

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Search Marketing Expo — affectionately known as SMX — returns to San Jose this March 11-13.

Our own Brian Clark will be speaking and Google’s search chief Amit Singhal is keynoting — just two highlights of three days of sessions, keynotes, and clinics on paid search, SEO, social media marketing, mobile search and more.

Check out the full agenda here, with thirty new sessions plus brand new social media boot camp and digital marketing summit tracks.

Sign up today to snag the early bird rates, and while you’re at it, save yourself $100 with our discount code smx100copy.

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Surviving “Content Shock” and the Impending Content Marketing Collapse

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I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?”

But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing.

Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content Cliff.” A period where content collapses in on itself as audiences max out on their ability to consume it.

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Announcing: Winners of the Email Subject Line Contest

You might remember that in December, we worked together with the team at MarketingExperiments.com to run an email subject line contest.

In order to preserve the integrity of the test, we didn’t announce any of the finalists before the test was run. But today we’re announcing all 10 finalists, as well as the final winner of the split test.

The quest? To find a subject line that would get their email opened — but also, acted on, in the form of a click through to the offer being made.

This was a real-world promotion for MarketingSherpa’s live Email Summit 2014 in Las Vegas. Five finalists were chosen from the Copyblogger audience, and five from the readers of the MarketingExperiments blog.

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The Best of Copyblogger: 2013 Edition

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It’s that time of year again — time for us to look back and pick out our favorite posts from last year.

The editorial team got together and selected the posts that struck us — the ones that made us stop and think, the ones that got us up and writing again, the ones that pushed us to see things in a new way.

Because while we create the blog, we’re also writers — and we need education, advice, and inspiration just like you do.

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The New Year’s Writing Resolution You Can Actually Keep

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It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work.

They certainly can work, but you need to approach them the right way.

Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three hours a day,” even though today I work out 0 minutes a day.)

And if you want to become a better writer, so you can reap all those awesome benefits of being a strategic, authoritative content creator, you’re not going to get there by resolving to “be a better writer” this year. Or by promising yourself you’re going to write for six hours a day, every day.

Here’s a more realistic habit you can develop instead — one that will actually get you where you want to go.

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