Are You the “Likable Expert” that Owns Your Market?

image of Authority Rules report

You may have heard us say before that to attract traffic, engage readers, and convert them to buyers, you need to become an authority in your topic.

But what does that really mean?

Does it mean you puff yourself up and pretend to know more than you do?

Does it mean you put other people in your niche down?

Or does it mean you bore your audience to tears with dry, flavorless facts?

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Third Tribe is Closing to New Members: Get $981 Worth of Extra Goodies This Week Only

Daily Success Deals

A little more than a year ago, we tried out a new idea.

What if there was an online community where you could learn cutting-edge online marketing — without compromising your ideals or turning into some kind of internet hype machine?

What if you could listen in on some of the blogging world’s most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan?

What if you could have your individual business questions answered twice a month by these same entrepreneurs?

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The Simple 5-Step Formula for
Effective Online Content

image of model of a molecule

When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away.

Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.

So what could I give content marketing newbies that would give them the right foundation? And how could I help content marketing veterans who weren’t finding the success they wanted? Was there a “formula” they could use that would start them on the right foot?

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5 Situations That Demand You Hire a Professional Copywriter

image of red telephone

We write a lot of posts on Copyblogger about how business owners can apply the techniques used by professional copywriters.

Strong calls to action, compelling benefits, fascinating bullet points, magnetic headlines.

With all of this information, no one should ever need a pro, right?

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New WordPress Theme: Pretty Young Thing is Ready for Her Close Up

image of the Pretty Young Thing theme for WordPress

You might be thinking, “Yeah, I’ve seen lots of great-looking WordPress themes, but I lead a vibrant, colorful life. I want my website to reflect it!”

You want a site that’s bright, charming, … and, yes, gosh darn it, pretty.

If you’ve always wanted a website that expresses your youthful exuberance, take a look at one of the latest creations from Copyblogger Media’s StudioPress division — the Pretty Young Thing theme.

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The Idealist’s Guide to Raking in Tons of Cash

image of poodle with sunglasses

I know what you’re thinking.

You see the title of this post and you see who wrote it and you just might assume that I’m going to ask everyone to join hands and sing Kumbaya. Again.

Maybe you figure that idealism is all well and good for pink-haired bleeding hearts, but it doesn’t pay the bills.

Sure, it’s great to donate and volunteer and do pro bono work … later. Right now, you’re trying to make the cashflow work. Right now, you need to take care of your family. Idealism is going to have to wait until you can afford it.

I totally understand this line of thinking, because I used to think the same way. The only problem is, getting trapped in this mindset will keep you broke.

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