Announcing the Prose Theme for WordPress

image of Prose Theme logo

You may have seen recently that we merged StudioPress, creator of the powerful Genesis theme framework, into Copyblogger Media. Why did we do it?

I can sum it up for you in a single phrase: because we’re control freaks.

With Genesis, we saw an opportunity to create WordPress themes that were tailored exactly to our customers’ needs and desires.

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Why Being Naive Can Make Your Fortune

image of small child dressed as an angel

Back when I worked in the corporate world, I used to get called naive at least once a week.

I kept treating my employees like adults, instead of like naughty children. Naive.

I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive.

I was even dumb enough to occasionally tell the truth at meetings so we had some chance of fixing business-threatening problems. Naive.

Tsk, tsk, tsk. Such a bright girl, but I clearly had no head at all for business.

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101 Ways to Make More Sales Online

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If you’re trying to make money online, sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic.

The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have.

I don’t have a thousand tips for you today, but I do have 101 to get you started.

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How to Find Thousands More Prospects for Your Business

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Ever wonder why conversion rates are so low?

A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.

So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?

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Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination

image of Dr. Evil

Usually we save all the sneaky tricks and techniques for the newsletter, but today I’m feeling rambunctious so I decided I’d uncork some of the good stuff.

Don’t read today’s post unless you want to reach out and scoop more than your fair share of customers and sales. If you’re already making more money than you want, this one’s not for you.

Are you evil enough to join us?

OK. Here are 7 dastardly, fiendish, and just plain frickin’ evil tactics to get ONE MILLION DOLLARS.

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Play Connect-the-Dots to
Win at Online Marketing

image of a network of dots

Remember those puzzles you used to do when you were six or seven?

That mass of dots and numbers on a page just looked like a mess.

But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.

You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.

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