New WordPress Theme: Pretty Young Thing is Ready for Her Close Up

image of the Pretty Young Thing theme for WordPress

You might be thinking, “Yeah, I’ve seen lots of great-looking WordPress themes, but I lead a vibrant, colorful life. I want my website to reflect it!”

You want a site that’s bright, charming, … and, yes, gosh darn it, pretty.

If you’ve always wanted a website that expresses your youthful exuberance, take a look at one of the latest creations from Copyblogger Media’s StudioPress division — the Pretty Young Thing theme.

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The Idealist’s Guide to Raking in Tons of Cash

image of poodle with sunglasses

I know what you’re thinking.

You see the title of this post and you see who wrote it and you just might assume that I’m going to ask everyone to join hands and sing Kumbaya. Again.

Maybe you figure that idealism is all well and good for pink-haired bleeding hearts, but it doesn’t pay the bills.

Sure, it’s great to donate and volunteer and do pro bono work … later. Right now, you’re trying to make the cashflow work. Right now, you need to take care of your family. Idealism is going to have to wait until you can afford it.

I totally understand this line of thinking, because I used to think the same way. The only problem is, getting trapped in this mindset will keep you broke.

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The Straight Dope on Facebook, Twitter,
and SEO

image of a twitter icon

Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with search engine optimization?

For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content.

But in December, Google confirmed that the playing field had changed a little. Here’s what that means for you and your content.

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Save $100 on Search Marketing Expo

image of the Search Marketing Expo logo

Search marketing is a huge topic — and includes dozens of ways you can grow your business and get more (and better) traffic to your site.

And Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) to help you do exactly that.

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Freedom, Money, Time, and the Key to Creative Success

image of paper boats

Mark McGuinness is an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man).

And he works with the kinds of clients and projects that give him plenty of energy … and, yes, cash.

I had the pleasure of spending an afternoon hanging out in London with Mark last summer, and he’s the kind of entrepreneur who has a life, not just a business.

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What’s the Difference Between Content Marketing and Copywriting?

Content Marketing 101

From a traditional marketing standpoint, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

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