The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another.

~Hugh MacLeod, from “The Hughtrain Manifesto.”

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Do You Have What it Takes to be an
Effective Leader?

image of Jillian Michaels

Last night I tuned in for one of my favorite guilty pleasures — watching The Biggest Loser on NBC.

The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere.

(OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know there were still some cheers).

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Are You the “Likable Expert” that Owns Your Market?

image of Authority Rules report

You may have heard us say before that to attract traffic, engage readers, and convert them to buyers, you need to become an authority in your topic.

But what does that really mean?

Does it mean you puff yourself up and pretend to know more than you do?

Does it mean you put other people in your niche down?

Or does it mean you bore your audience to tears with dry, flavorless facts?

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Third Tribe is Closing to New Members: Get $981 Worth of Extra Goodies This Week Only

Daily Success Deals

A little more than a year ago, we tried out a new idea.

What if there was an online community where you could learn cutting-edge online marketing — without compromising your ideals or turning into some kind of internet hype machine?

What if you could listen in on some of the blogging world’s most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan?

What if you could have your individual business questions answered twice a month by these same entrepreneurs?

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The Simple 5-Step Formula for
Effective Online Content

image of model of a molecule

When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away.

Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.

So what could I give content marketing newbies that would give them the right foundation? And how could I help content marketing veterans who weren’t finding the success they wanted? Was there a “formula” they could use that would start them on the right foot?

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5 Situations That Demand You Hire a Professional Copywriter

image of red telephone

We write a lot of posts on Copyblogger about how business owners can apply the techniques used by professional copywriters.

Strong calls to action, compelling benefits, fascinating bullet points, magnetic headlines.

With all of this information, no one should ever need a pro, right?

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