Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.
But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.
Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:
A relatable protagonist.
In other words, your story needs to be about someone we care about.