The Simple Way to Get Everything You Want From Online Marketing

image of woman raising her hand

I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person.

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How to Beat “Invisible Content Syndrome”

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If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

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3 Steps to Take Yourself from Good to Great

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In a good economy, you can do reasonably well with “good enough.”

Good enough design, good enough marketing, good enough skills.

When demand is high and dollars are sloshing around, there’s a market for Decent. Capable. Adequate. Acceptable.

Unfortunately, we’re not in a good economy. We’re in a wretched economy. Industries all over the world are falling like bowling pins, and “good enough” professionals in all fields are scrambling.

There’s always room at the top, the guru says smugly. Don’t you want to smack that guy sometimes? How are you supposed to get to the top? And how are you supposed to pay your bills until you figure that out?

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Announcing the Prose Theme for WordPress

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You may have seen recently that we merged StudioPress, creator of the powerful Genesis theme framework, into Copyblogger Media. Why did we do it?

I can sum it up for you in a single phrase: because we’re control freaks.

With Genesis, we saw an opportunity to create WordPress themes that were tailored exactly to our customers’ needs and desires.

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Why Being Naive Can Make Your Fortune

image of small child dressed as an angel

Back when I worked in the corporate world, I used to get called naive at least once a week.

I kept treating my employees like adults, instead of like naughty children. Naive.

I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive.

I was even dumb enough to occasionally tell the truth at meetings so we had some chance of fixing business-threatening problems. Naive.

Tsk, tsk, tsk. Such a bright girl, but I clearly had no head at all for business.

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101 Ways to Make More Sales Online

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If you’re trying to make money online, sooner or later you have to face it. Conversion. That intimidating topic: how to get more buyers from the same amount of traffic.

The only reason conversion is intimidating is that there are a lot of places you can go astray. Most of them aren’t that hard to fix, but any one of a thousand little problems can keep you from getting the conversion you should have.

I don’t have a thousand tips for you today, but I do have 101 to get you started.

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