Would You Trade Boredom for Stress to Have Your Own Business?

image of woman rock climber

I don’t have a cool life-or-death story.

I didn’t almost die from a snowboarding accident.

I wasn’t diagnosed as a toddler with an illness that was supposed to kill me.

I was a working mom with a good job. The money was good, the benefits were great, and the people were smart and nice.

I had a cute little private office and the company was doing interesting work. I had created my own department, and everything we did was based on something I had built. (For a control freak like me, this is a very pleasant.)

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How to Rule the Whole Freaking World

image of woman smoking a cigar

Have you ever noticed how obsessed we are at Copyblogger with wanting to help you get more?

Every week we write about how find more readers, convert more sales, make more revenue.

Get more traffic to your site. Build more buyers for your business. Be a smarter, more confident businessperson. Get more out of your time.

More, more, more.

So let’s just cut to the chase. What you really want is to feel rich and powerful enough to rule the world, right?

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The 7 Essential Elements of Effective Social Media Marketing

image of social media icons on a smart phone

So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.

So you may be asking yourself — OK, what should I be doing with social media marketing?

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

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Please Help Us Defeat Breast Cancer

Brian Gardner walking the Komen 3-Day for the Cure

On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago.

This is Brian’s tenth year walking, and in that time he’s raised more than $60,000 to fight breast cancer. And he’s not even close to being finished.

You might not be able to join Brian and Shelly in Chicago for their three-day odyssey. But there is a way you can join us in spirit …

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

Image of Victorian Machine

No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines.

I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility.

Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed.

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Are Social Media “Experts” Worthless?

image of a toy clown

Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.

This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.

The name-calling and vitriol are a little hard to watch. Here’s the thing, though.

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