Are Social Media “Experts” Worthless?

image of a toy clown

Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.

This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.

The name-calling and vitriol are a little hard to watch. Here’s the thing, though.

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Taking Time Out for Memorial Day

image of a picnic

Today is Memorial Day in the U.S. — a day that commemorates those brave folks who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with your family and friends today.

And if, for any reason, you might need a break from the relatives, or if picnics just aren’t your thing why not get started with our 20-part Internet Marketing for Smart People course?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

Can You Give Away Too Much Content?

image of red velvet curtains

Yesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions.

This is particularly important for those of us in the online education and training business. It’s less of an issue with physical products. Let’s face it, there’s only so much fun you can have with that iPad while you’re sitting there in the Apple Store.

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How to Consistently Attract High-Quality
Traffic to Your Site

image of Arc de Triomphe in Paris

What’s the first thing any business with a website needs?

Traffic, right? Without it, you’re dead in the water.

Your site design might be amazing. Your content might be useful and entertaining. Your salesmanship might be brilliant. But if no one’s visiting your pages, you’ve thrown a great party that no one showed up for.

And we can’t have that, now can we?

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The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another.

~Hugh MacLeod, from “The Hughtrain Manifesto.”

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Do You Have What it Takes to be an
Effective Leader?

image of Jillian Michaels

Last night I tuned in for one of my favorite guilty pleasures — watching The Biggest Loser on NBC.

The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere.

(OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know there were still some cheers).

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