Is Your Business Getting Enough Love?

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Like everyone else on the social web, I just read Seth Godin’s new book Linchpin. It’s a big book, not so much in number of pages, but in number of ideas.

One core theme is the idea of emotional labor — bringing more human feeling and connection to your work, some essential part of yourself that can’t be automated or outsourced.

It strikes me that this gets to one of the key distinctions between different models for doing business online.

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Third Tribe Marketing is Live

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Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months.

We knew it would be cool, because, well, we designed it to be cool.

We wanted to build something people would really get value from.

But still, when we saw what people were doing inside after the first day, we all looked around at one another and pulled a Keanu.

Whoa.

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Who Do You Trust for
Online Business Advice?

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Do you know this story?

A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across.

“Do you think I’m stupid?” asks the frog. “You’re a scorpion. You’ll sting and kill me.”

“No I won’t,” says the scorpion. “That would be completely against my self interest. If I sting you, I’ll fall in the river and drown.”

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Does Your Customer Want What You’ve Got to Offer?

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If you’ve got something to sell, at some point you’re going to need to present an offer.

In other words, you’ll need to tell your prospective customer what you’ve got, what it’s going to do for them, and what you’re looking for in return.

Sounds simple, and it is. There’s just one problem.

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Are You Getting Dangerous Feedback from Your Readers and Prospects?

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Feedback is the cornerstone of community-oriented, kumbaya-style blogging. Like a beautifully polished mirror, we take our best ideas from the wants, needs, and desires of our readers.

So as we all know, the smartest thing content creators can do is to solicit feedback. If our readers unsubscribe, cancel, or stomp off in a huff, we want to know why so we can make our content better.

Right?

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Five Smart Things You Can Still Do in 2009

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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.

You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.

So what’s the smartest, most productive use you could make of the next seven days?

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