How to Stop Marketing
(And What to Do Instead)

sign saying No Salesmen Or Agents

Back when I took copywriting clients, I had one request that seemed to come up over and over again.

“I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff. It makes me feel sleazy and gross and I don’t want my name associated with it and I don’t want to have anything to do with it.

“But, um, I don’t want the business to die.

“Is it hopeless? Is there anything you can do for me?”

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The Most Important Element of Your Marketing Story

image of actor Charlie Chaplin

Robert wrote yesterday about David Mamet’s advice on dramatic tension, the key element that drives every compelling story.

But there’s another element that’s critical to story, and it’s particularly important when you’re telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn’t have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

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The Copyblogger Gratitude List — Happy Thanksgiving!

image of turkey

“Shouldn’t I be grateful for something other than Tivo? And Lost?”
~ Christine Kane, “What the Hell Am I Doing with My Life”

Tomorrow is Thanksgiving in the U.S., a holiday traditionally dedicated to heroic feats of overeating, football watching, and avoiding delicate topics of conversation with family members.

But I’m told that before the development of these fine traditions, the holiday was supposed to be about gratitude.

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The Truth About Getting Rich Quick

image of maze with money at the center

“Ask your physician how to feel good, and he’ll look you squarely in the eye and say, ‘Eat right and exercise.’ Yet for every dollar spent in fitness centers, Americans spend nineteen dollars on cocaine.

“The reason? Two seconds after you snort cocaine you feel like Superman. Two weeks of diet and exercise just makes you hungry and sore.”

~ Roy H. Williams, The Wizard of Ads

Of course you want to do it the fast, easy way.

You’re smart. You’re a human being. Smart human beings want to do it the fast, easy way.

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The Simple Way to Get Everything You Want From Online Marketing

image of woman raising her hand

I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person.

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How to Beat “Invisible Content Syndrome”

image of ghostly figure

If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

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