“Ask your physician how to feel good, and he’ll look you squarely in the eye and say, ‘Eat right and exercise.’ Yet for every dollar spent in fitness centers, Americans spend nineteen dollars on cocaine.
“The reason? Two seconds after you snort cocaine you feel like Superman. Two weeks of diet and exercise just makes you hungry and sore.”
~ Roy H. Williams, The Wizard of Ads
Of course you want to do it the fast, easy way.
You’re smart. You’re a human being. Smart human beings want to do it the fast, easy way.