The 7 Harsh Realities of
Social Media Marketing

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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The Oscar the Grouch Guide to
Building a More Remarkable Blog

image of Oscar the Grouch

This week marked the 40th anniversary of the breakthrough TV program Sesame Street. I’ve written before about some of the many lessons you can learn from this cultural icon, but today I’m going to zero in something new.

You might have an Elmo blog, a Cookie Monster blog, or a Big Bird blog. (How you define those is up to you.)

But some of the smartest and most successful bloggers out there bear more in common with the show’s least-likeable character: Oscar the Grouch.

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What’s Your Blog Going to
Be for Halloween?

image of a witch

It’s that time of year again . . . time to get your trick-or-treating gear ready.

Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem costume.”

Instead, how about putting a little thought into what your blog will be this Halloween?

Sure, you can go the cheap and easy way and get a Perez Hilton mask, but where’s the fun in that? Instead, look through this collection of spooky archetypes and see if you can spot your blog on the list.

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Why It’s a Good Idea to Buy
Brian and Sonia a Beer

image of a glass of beer

Brian and I are heading out to the BlogWorld and New Media Expo this week, where we hope to meet plenty of Copyblogger readers.

As you might know, one of the smartest things you can do at a conference is to see if there’s someone you can learn from at the bar after the day’s main events. Buy them a drink and you just might get a little bit of free and frank advice about your project.

But since we know that trekking out to Las Vegas isn’t on everyone’s schedule, we thought we’d let you know about a way to “buy us a drink” and get some nitty-gritty advice about your own business, web site, or blog.

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Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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10 Things Every Kumbaya Blogger
Should Know

image of a campfire

Blogging isn’t as idealistic as it used to be, but there are still plenty of us “Kumbaya” bloggers out there.

If that term isn’t familiar to you, it basically means a community-embracing, tribe-building group of bloggers with a dangerous tendency to overuse the word “conversation.”

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