Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and how they do it.
If you’ve seen our thoughts on authority, you know about the benefits of developing yourself as a credible authority online. Respect, trust, business success, traffic, links. All the good stuff we want.
But there’s a downside.
Whether your blog is large or small, you’ve dealt with these unpleasant creatures. The ones who, for whatever reason, get their enjoyment out of what they can knock down, rather than what they can build.
The written word is having a tough time.
It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.
If you’re a passionate reader (as I am), this might bring you to the brink of despair.
Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?
You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.
By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.
If you write a blog, the bad news is you have millions of competitors.
The good news is most of them suck.
The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?