In a good economy, you can do reasonably well with “good enough.”
Good enough design, good enough marketing, good enough skills.
When demand is high and dollars are sloshing around, there’s a market for Decent. Capable. Adequate. Acceptable.
Unfortunately, we’re not in a good economy. We’re in a wretched economy. Industries all over the world are falling like bowling pins, and “good enough” professionals in all fields are scrambling.
There’s always room at the top, the guru says smugly. Don’t you want to smack that guy sometimes? How are you supposed to get to the top? And how are you supposed to pay your bills until you figure that out?