Internet Marketing for Smart People

image of Albert Einstein

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.

You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on online business that actually works.

In other words, you don’t have to be an Einstein to “get” this stuff. But you’d have to be an idiot to believe some of the stuff peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching” before).

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10 Things Every Kumbaya Blogger
Should Know

image of a campfire

Blogging isn’t as idealistic as it used to be, but there are still plenty of us “Kumbaya” bloggers out there.

If that term isn’t familiar to you, it basically means a community-embracing, tribe-building group of bloggers with a dangerous tendency to overuse the word “conversation.”

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Top 10 Blogs for Writers 2009

Top 10 Blogs for Writers 2009

We’re honored that Copyblogger has been chosen as the top blog for writers for the fourth year in a row. Thanks to Michael Stelzner for the nod, and for holding this terrific competition.

Here are all the winners with Michael’s commentary. If you’re interested in writing online, you’ll get a lot out of adding each of these to your daily reading.

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Is Branding Dead?

image of rock climber

Sure, there are still some iconic brands. Apple, Nike, Coke.

But those are giant companies. They go by different rules.

For the rest of us mortals, does the traditional idea of a brand — an iconic emotional shortcut that lets customers identify with a product — make any sense anymore?

Won’t smart, lean, agile little companies eat the big, lazy brands up?

After all, a village business doesn’t need a brand, right?

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The Complete Newbie’s Guide to Marketing

baby

Think it’s the lack of advanced techniques that’s been holding you back?

Think your blog isn’t finding readers because you don’t have the coolest plugins? Or that your sales page doesn’t convert because you couldn’t afford the 1,999 Secrets of Ninja Marketing Masters product that got released last month?

Think the secret to successful marketing and running a profitable online business is some piece of Jedi mastery that you would need to study for years to learn?

Not even close.

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Finding Your Village of Customers

Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.

Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and how they do it.

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