How to Win Over New Kinds of Readers

making new friends

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?

You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.

By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.

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The 7 Deadly Sins of Blogging

Bloggng Sins

If you write a blog, the bad news is you have millions of competitors.

The good news is most of them suck.

The same problems come up again and again, keeping bloggers from building a real audience for what they have to say. So how about you? Do you commit one of these seven deadly sins with your content?

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Five Ways to Make Your Email Marketing
Work Better

Email Marketing 101

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.

It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.

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What the Horizon Realty Fail
Can Teach You About Social Media

FAIL

If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a snarky remark on Twitter, claiming that the company “didn’t care” about mold in her apartment.

Horizon is suing her for libel, looking for $50,000 in damages to their reputation.

She only had about 20 followers, so this looked like a pretty harsh David and Goliath story. Unfortunately, Horizon’s legal and PR teams forgot what happened to Goliath.

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How to Keep Your Email Marketing from
Being Killed Dead

Email Marketing 101

A new study by the email marketing firm Return Path shows that nearly a quarter of the permission-based email sent to Gmail never gets there.

No, I’m not saying it goes to a junk box. Most of it doesn’t get delivered at all. No bounce message. No spam folder. Just . . . gone.

(This is not spam I’m talking about, either. It’s email you asked to get, which Gmail decided not to give to you.)

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Why a Few Freelance Copywriters Make Most of the Money

Freelance X Factor

Yesterday Brian talked about the unfair advantage that good copywriters have when they’re marketing themselves. But a discussion in the comments broke out about whether or not good writers are a commodity.

The counterpoint was that good writers are a dime a dozen. There are just too many of them on freelancing sites like Elance. The market decrees that commodities (like oil, wheat, and talented writers) are priced based on pure supply and demand. So even if you’re quite a good writer, you have to duke it out with all the other good writers, competing for that precious limited resource: lucrative projects.

So what makes the difference for those lucky few, the best-paid writers? What’s their “X” Factor?

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