The First Rule of Copyblogger

image of a man throwing a punch

Are you guilty of spamducation?

Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”

The content is too often a lame version of work done by a real expert. (You know, someone who cared enough about the topic to actually learn a lot about it.)

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Does Speech Recognition Software
Really Work?

image of a hands-free headset

One of my favorite posts from around the web last week came from our own Associate Editor Jon Morrow. He recorded a 20-minute video post for Problogger about how he works with speech recognition software to do all of his blogging.

I do an awful lot of writing every week, and I’ve been thinking about trying speech recognition out in order to speed up the process. But like most people, I was afraid it was going to be more trouble than it was worth to get it working.

Jon’s video made me realize how simple (and inexpensive) it will be for me to make it happen.

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10 Things to Be Grateful For

image of a turkey dinner

I’ll admit it. I have a soft spot for Thanksgiving.

First, because it’s an excuse for me to bake for three days. (If you need a last-minute recipe for the world’s best chocolate cream pie, I’ve got you covered.)

And second, because it reminds me to quit grumbling and start noticing all of the amazing stuff I’ve got in my life.

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The 7 Harsh Realities of
Social Media Marketing

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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The Oscar the Grouch Guide to
Building a More Remarkable Blog

image of Oscar the Grouch

This week marked the 40th anniversary of the breakthrough TV program Sesame Street. I’ve written before about some of the many lessons you can learn from this cultural icon, but today I’m going to zero in something new.

You might have an Elmo blog, a Cookie Monster blog, or a Big Bird blog. (How you define those is up to you.)

But some of the smartest and most successful bloggers out there bear more in common with the show’s least-likeable character: Oscar the Grouch.

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What’s Your Blog Going to
Be for Halloween?

image of a witch

It’s that time of year again . . . time to get your trick-or-treating gear ready.

Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem costume.”

Instead, how about putting a little thought into what your blog will be this Halloween?

Sure, you can go the cheap and easy way and get a Perez Hilton mask, but where’s the fun in that? Instead, look through this collection of spooky archetypes and see if you can spot your blog on the list.

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