10 Things Every Kumbaya Blogger
Should Know

image of a campfire

Blogging isn’t as idealistic as it used to be, but there are still plenty of us “Kumbaya” bloggers out there.

If that term isn’t familiar to you, it basically means a community-embracing, tribe-building group of bloggers with a dangerous tendency to overuse the word “conversation.”

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Top 10 Blogs for Writers 2009

Top 10 Blogs for Writers 2009

We’re honored that Copyblogger has been chosen as the top blog for writers for the fourth year in a row. Thanks to Michael Stelzner for the nod, and for holding this terrific competition.

Here are all the winners with Michael’s commentary. If you’re interested in writing online, you’ll get a lot out of adding each of these to your daily reading.

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Is Branding Dead?

image of rock climber

Sure, there are still some iconic brands. Apple, Nike, Coke.

But those are giant companies. They go by different rules.

For the rest of us mortals, does the traditional idea of a brand — an iconic emotional shortcut that lets customers identify with a product — make any sense anymore?

Won’t smart, lean, agile little companies eat the big, lazy brands up?

After all, a village business doesn’t need a brand, right?

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The Complete Newbie’s Guide to Marketing

baby

Think it’s the lack of advanced techniques that’s been holding you back?

Think your blog isn’t finding readers because you don’t have the coolest plugins? Or that your sales page doesn’t convert because you couldn’t afford the 1,999 Secrets of Ninja Marketing Masters product that got released last month?

Think the secret to successful marketing and running a profitable online business is some piece of Jedi mastery that you would need to study for years to learn?

Not even close.

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Finding Your Village of Customers

Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.

Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and how they do it.

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The Dark Side of Authority

troll dolls

If you’ve seen our thoughts on authority, you know about the benefits of developing yourself as a credible authority online. Respect, trust, business success, traffic, links. All the good stuff we want.

But there’s a downside.

Whether your blog is large or small, you’ve dealt with these unpleasant creatures. The ones who, for whatever reason, get their enjoyment out of what they can knock down, rather than what they can build.

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