Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don’t repeat yourself. Choose a new word.
Bloggers sometimes get so fearful about repeating ourselves that our message can get completely lost. The truth is, after fifth grade is over, there are times when you want to repeat yourself to make sure your point comes across. Here’s how you can tell if your content could benefit from a little strategic repetition.