‘Most good copywriters . . . fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.
~ David Ogilvy
Who knew that a dead Scottish ad guy, writing 25 years ago, would so succinctly capture what the Third Tribe was all about?
But if you’re an advertising history junkie like I am, you’re not surprised. David Ogilvy was one of the original (and great) Mad Men, with a knack for combining art and brilliantly effective commerce.