Content Marketing Gets Real:
An Interview With Naomi Dunford of IttyBiz

Content Marketing 101

This is an installment in the Content Marketing 101 series.

In March I attended the South by Southwest conference. In addition to keeping Brian out of jail enjoying some quality business planning time with Brian, I also met one of my great blogging friends face to face for the first time.

Naomi Dunford of Ittybiz is a genuinely remarkable voice in a sea of sameness. She’s a fantastic example of how content marketing can be used as the backbone of a real business that makes real money.

[ Continue Reading... ]

How to Use Content to Find Customers

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Sure, it makes us feel warm and fuzzy to create great content. But can we actually get any customers with it?

Absolutely, but not if we take the usual blogger’s approach. Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation.

[ Continue Reading... ]

49 Creative Ways You Can Profit From
Content Marketing

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Maybe you think “content marketing” means having a blog that makes money. Or that it’s about producing content for sites like ezinearticles and Squidoo. Or having an email autoresponder.

Content marketing is bigger than that.

[ Continue Reading... ]

The Three Essentials of
Breakthrough Content Marketing

Content Marketing 101

This is an installment in the Content Marketing 101 series.

Your business needs help, fast. Your site isn’t getting the traffic you need. You aren’t converting that traffic to sales. The tactics you used to rely on aren’t working. And the lousy economy means you won’t be able to even give up in disgust and just keep (or go get) a day job.

You want to find your own village of loyal customers, but you can’t seem to capture their attention. And when you do get it, you aren’t closing as many sales as you need to.

You need to know what works today to find customers and persuade them to buy. And the answer to that question is content marketing.

[ Continue Reading... ]

Why Long Copy Will Never Die

It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever. ~ Kyle Reese, The Terminator

Remember the first time you saw it?

The yellow highlighter? The centered red headlines? The fake handwriting and the blinking arrows?

You thought the same thing everyone thinks. “Who in their right mind would give this person a credit card number?”

You didn’t realize what a ruthless, efficient machine you were looking at.

[ Continue Reading... ]

Take 15 Minutes to Find Your Winning Difference

The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you. But if it doesn’t, try throwing it out the window and doing it the cheap and easy way instead.

[ Continue Reading... ]