How to Become an Expert on Nearly Any Subject

Expert

The key to online success is authority. The key to authority is knowing what the heck you’re talking about, and being able to express it well.

So what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating information-based businesses is the insecurity that they’ll never be able to learn enough to be an expert. Here’s how to become insanely knowledgeable about nearly any subject under the sun.

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Are Content Thieves Stealing Your Revenue?

Content Thief

I recently followed an interesting online conversation about people who read forums or blogs with ad blockers in place, so they get the content but they don’t see the ads that support that content.

A few well-known Internet marketers referred to this as “theft.” It’s an interesting perspective. Ads pay the bills. If readers don’t see the ads, eventually the advertisers will pull out and the bills won’t get paid.

There’s just one problem with this line of thinking.

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Are You a Fancy Nancy Writer?

Fancy Nancy

Do you know Fancy Nancy? She’s a rather endearing character for children created by writer Jane O’Connor and illustrator Robin Preiss Glasser.

Fancy Nancy prefers fuchsia to pink, tomes rather than books, and parfaits over boring old ice cream. And, bien sur, if you can say it in French, so much the better. There is nothing so ordinary that Fancy Nancy won’t add sprinkles, ruffles, or glitter to fancy it up.

This is a charming quality in a seven-year-old.

But it’s a fatal one in a copywriter.

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47 Ways Copyblogger Can Help You Keep Your New Year’s Resolutions

New Year's Resolution

2009 promises to be a year of profound change. Millions of people around the world are having a tough time, but periods of dramatic upheaval are also the best time to start or grow a business. Extraordinary times create extraordinary opportunities.

Now we can’t help you lose 20 pounds or learn to play the violin. But if you want to increase your income, spend more time with your family, finally launch your online business, monetize your blog, or just get in better touch with your inner entrepreneur, here are some of the best Copyblogger posts of 2008 to help you do exactly that.

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The Millionaire’s Secret Trait That Attracts Crazy Amounts of Success

Giving

What’s the secret trick to creating a really successful online business? Investing in the latest how-to information, right? Or maybe it’s a complicated new piece of software? Could it be the liberal use of fake yellow highlighting?

The secret to online success isn’t so different from the secret to offline success. There’s a quality the best entrepreneurs share that gives them a massive competitive advantage. And as usual, being online lets you leverage that secret for even greater success.

The millionaires’ secret trait is:

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Boost Your Sales by
Turning Customers Inside-Out

Inside Out

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name.

But in the hyper-connected Web 2.0 world, strong-arming customers is a lousy business strategy. (Not to mention making it hard to face yourself in the mirror every morning.) Effective persuasion in the new age of transparency calls on us to take traditional selling “hot buttons” and turn them inside-out.

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