Yesterday Brian talked about the unfair advantage that good copywriters have when they’re marketing themselves. But a discussion in the comments broke out about whether or not good writers are a commodity.
The counterpoint was that good writers are a dime a dozen. There are just too many of them on freelancing sites like Elance. The market decrees that commodities (like oil, wheat, and talented writers) are priced based on pure supply and demand. So even if you’re quite a good writer, you have to duke it out with all the other good writers, competing for that precious limited resource: lucrative projects.
So what makes the difference for those lucky few, the best-paid writers? What’s their “X” Factor?