Is it Finally Time for You to Step Up?

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A frail older woman, never married. Living in a large house that she has inherited. Her materials needs are met, but her days are lonely.

Health challenges have confined her to a wheelchair, and she is feeling increasingly isolated. Increasingly … useless.

Her life has very little meaning, and less pleasure. She wonders why she keeps going. And sometimes, very late at night, she considers simply … quietly saying good-bye.

But not today. Today she is having a visitor for tea, a friend of her nephew’s.

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Save $100 on SMX West: Search Marketing Expo in San Jose, CA

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The landscape of search and search engine marketing changes constantly.

To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help.

Search Marketing Expo is a conference that offers more than 50 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you’ll need to thrive in 2013 and beyond.

Whether you are a beginner or a search marketing expert, whether you work at (or with) an agency or manage search marketing in-house, SMX West has programming to fit your needs.

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The Three Things This Viral Video Gets Exactly Right

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If you’ve been on Facebook for more than ten minutes, you’ve seen a friend share an interesting video.

Today I want to talk about one that was shared with me — about why it worked, what you can learn from it, and how you can break a complex piece of content down to get insights for your own material.

After I took a few minutes to watch the video, I immediately shared it. And then my friends shared it. And their friends shared it.

When I see that happening in my social media streams, I stop and pay attention.

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How to Transform Yourself from an Underpaid Copywriter into an Authoritative Content Producer

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You probably know that business and marketing are moving in a new direction.

You know that it’s based on producing high-quality content that attracts an audience and nurtures prospects.

And you might know that, increasingly, the author is going to be at the center of it all.

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The Best of Copyblogger in 2012

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For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

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Looks Like We Made It …

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Well, dawn has broken on December 21.

Peeking out of my curtains, I see no zombie apocalypse, no Mayan-speaking vengeance deities, no vampires or trolls or angry visitors from other planets.

Granted, the day is still young, but I’m going to call it good.

So we made it.

After a very, very hard end of the year. A lot of extremely bad things happened, and most of us are still reeling a little.

But we’re still here. And once we’ve ordered a Gaping Void I survived the Mayan Apocalypse t-shirt, apparently we still have to make a living for the rest of our lives.

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