This is an installment in the Content Marketing 101 series.
Your business needs help, fast. Your site isn’t getting the traffic you need. You aren’t converting that traffic to sales. The tactics you used to rely on aren’t working. And the lousy economy means you won’t be able to even give up in disgust and just keep (or go get) a day job.
You want to find your own village of loyal customers, but you can’t seem to capture their attention. And when you do get it, you aren’t closing as many sales as you need to.
You need to know what works today to find customers and persuade them to buy. And the answer to that question is content marketing.