The economic news has most people pretty freaked out. There are rumblings about the next Great Depression, TV news gets more hysterical by the second, and everywhere you look, you’ll find someone immobilized with panic because the sky is falling.
The economic crisis creates real problems, both practical and emotional, for large numbers of people. So what’s your role? You’ve put yourself forward as an authority with your content community, so how are you living up to that challenge?
But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry and stupid (in the right ways) can create breakthrough success on your blog.
It’s a debate as old as the hills. Who’s hotter, Ginger or Mary Ann?
It’s pretty clear that the Gilligan’s Island creators thought Ginger had it hands down. A redheaded Marilyn Monroe knockoff in sequined gowns and high-heels, Ginger Grant was what used to be called a “starlet,” whose sole reason for existence was her sex appeal.
Mary Ann Summers, on the other hand, was the girl next door. A Kansas cutie in pigtails and cut-offs, she was down to earth, sensible, and could make a comfy hammock out of coconut vines.
There’s a well-loved myth out there in the content net world. The story goes that you just have to do something reasonably remarkable, distribute passionate content about it on the Web, and you’ll automatically be assigned your designated 1000 True Fans who will support you in style for the rest of your life.
You don’t have to do anything scary. Like sell, for example.
Now if that works for you, that’s terrific. So does it?
My friend Tom thinks I should create a how-to product on “writing for the paralyzed and confused.” He’s a very creative and articulate guy, but writing kills him. Knocking out two pages can take him hours. And when he’s done, he second-guesses himself for a couple more hours about whether it’s any good.
Since I don’t have a spare month right now to create a complete information product for you, here’s a blog post to get you started. A step-by-step guide you can use to write as many blog posts as you need, without tears, frustration, or brain damage.