Unleash Your Inner Dork to Become a Better Copywriter

Dork

An advertisement that has been pounded out in the white heat of enthusiasm can be tamed and made effective. But it is impossible to put life into dead copy. ~John Caples

Whether you’re promoting a product, a program or just an idea, exuberance sells. One of the reason blogs can be so effective is that their writers tend to show more enthusiasm than polish. And that’s not a bad thing—if you have to pick one over the other, enthusiasm wins.

Here are a few tips on how to get infectious enthusiasm into your writing. When you write with passion, you’ll grab your reader’s attention and persuade her that you’ve got something worth getting excited about.

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How to Lose 30 Pounds of Word Flab Overnight

I don’t necessarily recommend short copy. The best copywriters know that long copy sells. You need to give yourself enough room to actually make a convincing argument — the elevator pitch is all good and well, but the only thing it can ever do is to spark enough curiosity to continue the conversation.

But I always recommend lean copy. And it’s twice as important online. Whipping copy into shape is an important skill for any writer, because all of us start with flabby first drafts. Fortunately, toning up your writing is a lot easier than curls, crunches and hover squats.

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How to Supercharge Your Content With Concrete Details

Detailed Concrete

One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog post or a short story for The New Yorker, you need details.

They have to be vivid.

They have to be compelling.

And they have to matter to your reader.

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Feel Great Naked: Confidence Boosters for Getting Personal

painting Dejeuner sur l'herbe

One of the underlying themes from last weekend’s SOBCon was putting more you into your work. There are literally hundreds of millions of blogs out there, with more starting every day. In a sea of competition, you’ve got to capitalize on what makes you unlike anyone else.

Your unique point of view. Your writing style. Your own individual, personal stories and the way they shape your message.

There’s just one problem with all of that. It’s terrifying.

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What Romance Novels Can Teach You About Powerful Copywriting

Romance Novel

I don’t think there’s a more scorned form of literature than the romance novel. “Bodice rippers,” “trashy books” or “that Harlequin crap” are some of the more charitable terms I’ve heard. It was probably pure perversity that led me to try to write one. It was a lot harder than I thought it would be, and I didn’t expect to learn as much as I did.

The four romance novels I published taught me more about writing than anything else I’ve ever done. And when I began to write marketing materials, and later blogs, I realized that the key to writing romances is also the key to any kind of persuasive writing.

No, contrary to popular opinion, it’s not the sex that gets the reader to turn those pages.

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The New Media Model for
Creating Lifelong Customers

Customer Relationship

Do you ever feel like the world is starting to look at lot like Bladerunner? Or maybe Minority Report. Something by Philip K. Dick, anyway.

We’ve got ads on grocery receipts, ads on toys, ads on cars, ads on diapers, ads superimposed on top of other ads, ads that look like tv shows, ads that look like movies, ads in our email box, ads in our snail mail box, ads in church, ads at school, ads on airplanes, ads in restrooms. Of course, that’s in addition to the traditional ads on radio, television, magazines and newspapers.

There are even ads on Sesame Street. Nothing is sacred.

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