Does Your Customer Want What You’ve Got to Offer?

Turning blank paper into money

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two magic words:

The Offer.

He told me he had tested every variable imaginable both online and offline – lists, headline, body copy, colors, text sizes, formats, you name it. But when push came to shove, he said, nothing — absolutely NOTHING — produced sales like an irresistible, no-brainer, “you’d have to be crazy not to accept it” offer.

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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

Sneaky Copywriting

Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically.

The secret, masters-only technique to compelling your readers to act is to . . .

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3 Sure-Fire Steps for Beating the Boring Content Blues

My content is boring

Have you ever reached a plateau with your content? You come to a point where you have a predictable amount of traffic, that traffic creates a predictable level of response (comments, clickthroughs for your product, number of back links, whatever), but your response doesn’t seem to budge past that point.

It’s fun climbing to that spot, but less fun to get stuck there for weeks or months on end. I’m going to share a painful secret with you. It isn’t your layout or your banner. It isn’t your SEO. It isn’t your lack of the perfect WordPress plugin.

It’s your content.

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