Content marketing tools and training.
Isn’t it time we quit talking about “making money online”?
When you look at what Amazon, iTunes, and Google are doing … as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not “making money online” any more.
It’s just running a business in the world we live in.
If you’re looking for another one of those “business in a box” solutions, you should stop reading this post now.
As you know, we’re all about smart content marketing here.
And an ebook is a nifty little piece of content marketing that can get you all kinds of things for your business. It can generate traffic, earn you some links, get social sharing love … you can even package it up and sell it as a product.
An ebook can be a fantastic distillation of your topic wisdom and the unique contributions you can make to your audience.
It’s all a wonderful thing … except for the whole writing the ebook part.
The history of the internet has not been a particularly polite one.
The medium has been used in wonderful ways, and it has also been used in repulsive ways.
Human nature seems to amplify itself when we get online. Our generosity comes to the forefront, but so do our petty differences and our blind spots.
And it seems to me (do you agree?) that the upcoming election in the U.S. is bringing an unusual amount of spite, venom, and rage to the forefront.
It’s ugly out there.
Maybe you’re a writer. Or a business owner. Or a professional marketer.
Or all three of those.
Maybe you’re looking to widen your audience. Or you’re just looking for reasons to be a little more excited when you get out of bed every morning.
Maybe you want to launch a dream.
Maybe you’ve worked up the courage to want to do something epic.
Even if you haven’t shared that dream with anyone yet. Even if it’s still something private.
We’ve been telling you for awhile now that the old-fashioned “black hat” SEO doesn’t work.
The evolution of SEO means that keyword stuffing, buying links, content spinning, and other shady practices just don’t pay off the way they used to.
But Marie Haynes wrote a terrific piece over on SEOMoz about how the wrong kind of SEO isn’t just useless … it’s actively dangerous.
Dangerous enough to destroy a small business, and maybe even a business that’s not-so-small.
Know one of the most common issues we see from each year’s new crop of Teaching Sells students?
“I’m worried because …”
“I’m getting a little freaked out because …”
“I feel like everyone has already beaten me to the finish line …”
“When I look around, I feel overwhelmed and behind …”
“Everyone else seems to have it figured out and I feel kind of lost …”
