You might remember that in December, we worked together with the team at MarketingExperiments.com to run an email subject line contest.
In order to preserve the integrity of the test, we didn’t announce any of the finalists before the test was run. But today we’re announcing all 10 finalists, as well as the final winner of the split test.
The quest? To find a subject line that would get their email opened — but also, acted on, in the form of a click through to the offer being made.
This was a real-world promotion for MarketingSherpa’s live Email Summit 2014 in Las Vegas. Five finalists were chosen from the Copyblogger audience, and five from the readers of the MarketingExperiments blog.