How to Prevent Your Business from Becoming an Embarrassing Failure

image from The Lone Ranger film

Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t.

You saw one of the other blockbusters instead. Or you went to the beach. Or you stayed home and had an Orange is the New Black marathon. Lone Ranger just didn’t seem like something you felt like shelling out $15 (plus popcorn) to watch.

So why talk about this quarter-billion dollar failure here?

Because the reasons the movie didn’t work (and by work, I mean make a profit) are the same reasons that kill businesses every single day. And by analyzing a spectacular failure, we can unearth some of the factors that will make your business successful.

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The Super-Secret and Incredibly Complicated Master Key to Internet Marketing

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When I meet new folks, whether online or face-to-face, I often get a variation on the same question.

What will it take to make my business really successful?

What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?

I know you think I’m going to say, “There is no magical secret ingredient.”

But there is.

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7 Ways to Survive Gmail’s New Promotions Tab

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So I’m going to guess you’ve heard about the new Gmail Promotions tab.

Not least because a bunch of smart content marketers have probably emailed you in the last week with some very … concerned messages about you getting their emails.

In a nutshell, Gmail has decided they’re better than you are at organizing your mailbox, so they’re sorting your messages into five categories that they’ve come up with — one of which is called Promotions.

For now, I’ll gloss over the irony that the most powerful and successful direct marketer on the planet seems to be on the warpath against marketers.

Frankly, you probably have a much more pressing question. Is this change going to completely tank your email marketing?

And the answer is … that depends.

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Heading to SMX East? Here’s How to Save $400

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Are paid search or SEO important parts of your content marketing strategy? If so, you’ll want to take a look at Search Marketing Expo — SMX East — taking place in New York City from October 1-3.

Register before Super Early Bird rates expire next Friday, July 27, and you can use our discount code smx100copy to save a total of $400 off onsite All Access rates.

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The Deceptively Simple Steps to Persuasive Writing That Works

A few weeks ago, I wrote about some ways you can keep your reader’s attention. But I didn’t mention one of the most important techniques — one that requires no particular writing ability, no creativity to think of a great hook, and no hours of research to find the most compelling facts to tell your story.

This easy technique is infinitely versatile. I use it in nearly every piece I write. (I even use it in email.) But it’s so deceptively simple, you might not be taking full advantage of it.

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5 Quick Things You Can Do This Week to Fix Your Marketing

image of wooden file cabinet

Most of the time, “quick fixes” are bogus.

Magic systems to make $100K a year in five minutes a day? Bogus.

Eating plans to lose 20 pounds this week? Bogus.

Five-second techniques to find the romantic partner of your dreams? Bogus.

However, nearly anything you do in life is subject to the Pareto Principle — the observation that you’ll get 80% of your results from 20% of your input.

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