The 5 Things Every (Great) Marketing Story Needs

Image of Little Girl Reading a Story

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.

Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.

Stories are memorable and shareable — and those are two of the most important aspects of the very best content.

So we can all agree that stories matter … but how do you tell them?

What, specifically, makes for a good marketing story?

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Happy Labor Day!

image of sleeping kitten
Today is Labor Day in the U.S. (and Labour Day for our northern friends), celebrating the dignity of working men and women by … working as little as humanly possible.

Here’s to a day of hammocks, loafing, burning some meat on the grill, maybe a little Frisbee, and plenty of time to enjoy your family and friends.

Also, please enjoy this picture of a kitten.

(And if those family and friends are driving you a little nuts, go sign up for some free marketing wisdom. We’ve got 14 free ebooks to keep you busy as long as you need a little peace and quiet.)

Back to work tomorrow … see you then and enjoy the day!

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation)

image of patent medicine advertisement

There’s an interesting fitness guy I follow on Facebook.

He’s very smart about health. Every day he posts quite long, thoughtful discussions about avoiding health fads. (Actually, I wish he’d read our post about making your content more reader-friendly. A few subheads and line breaks wouldn’t kill you, man.)

He’s sane. He’s calm. He’s kinda spiritual, even.

And when he’s doing a product launch, he turns into PSYCHO HIGHLIGHTER SIX PACK ABS SALES PAGE DUDE.

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How to Prevent Your Business from Becoming an Embarrassing Failure

image from The Lone Ranger film

Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t.

You saw one of the other blockbusters instead. Or you went to the beach. Or you stayed home and had an Orange is the New Black marathon. Lone Ranger just didn’t seem like something you felt like shelling out $15 (plus popcorn) to watch.

So why talk about this quarter-billion dollar failure here?

Because the reasons the movie didn’t work (and by work, I mean make a profit) are the same reasons that kill businesses every single day. And by analyzing a spectacular failure, we can unearth some of the factors that will make your business successful.

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The Super-Secret and Incredibly Complicated Master Key to Internet Marketing

Image of MyCopyblogger Internet Marketing Icon

When I meet new folks, whether online or face-to-face, I often get a variation on the same question.

What will it take to make my business really successful?

What needs to go into it? What sacrifices do we need to make? What’s the magical secret ingredient?

I know you think I’m going to say, “There is no magical secret ingredient.”

But there is.

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7 Ways to Survive Gmail’s New Promotions Tab

image of toy monkeys

So I’m going to guess you’ve heard about the new Gmail Promotions tab.

Not least because a bunch of smart content marketers have probably emailed you in the last week with some very … concerned messages about you getting their emails.

In a nutshell, Gmail has decided they’re better than you are at organizing your mailbox, so they’re sorting your messages into five categories that they’ve come up with — one of which is called Promotions.

For now, I’ll gloss over the irony that the most powerful and successful direct marketer on the planet seems to be on the warpath against marketers.

Frankly, you probably have a much more pressing question. Is this change going to completely tank your email marketing?

And the answer is … that depends.

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