I don’t think there’s a single topic in online marketing that’s as misunderstood as SEO.
Partly it’s because on the surface, SEO has changed so much. What worked even a few years ago will destroy your rankings today.
Oddly enough, though, the SEO strategy at Copyblogger has stayed remarkably consistent since Brian Clark started the blog in January, 2006.
It’s not because Brian was staying up late at night reading Google algorithm patents.
It’s because he understood something fundamental about the search engines that most people still don’t see.