The Evolution of Permission Marketing: What You Need to Succeed in 2013

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Are you familiar with the phrase Permission Marketing?

If you’re trying to sell anything online (including your ideas), you should be.

In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin

The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.

The internet brought something different.

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Summer at Copyblogger …

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Kids are out of school, flip-flops have taken their place in the hallway, summertime is just around the corner. And as is our tradition at Copyblogger, we’ll be easing up the post schedule just a bit.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

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Join Brian Clark and Sonia Simone this September

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Interested in getting together with me and Copyblogger founder Brian Clark for a deep dive into how content marketing can benefit your small business?

That sounded good to us too, which is why we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World.

This one-day event will team Brian and I with a great roster of marketers to talk about how smart content strategies can attract and retain customers.

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Return of the Content Marketing Know-It-All

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Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.

This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.

As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.

Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

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Taking Time Out for Memorial Day

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Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.

And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our newly updated free marketing course, along with 14 free ebooks?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

The 5 Cornerstone Values that Build an Authoritative Online Presence

Authority

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.

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