“Can you content my website?”
Here’s the thing you need to know when clients ask you to create content for their websites.
They don’t just need this asset called “content.” Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program.
It would be delightful if we could just write a whole bunch of words and call the job done. But (with the glorious exception of the email autoresponder) the real world doesn’t work that way.
Content is a noun — a set of files you send the client. But it’s also a verb — a collection of actions you deliver over time.