How to Effectively Promote Your Content

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“If you write it, they will come,” right?

You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.

As the man says, How’s that working out for you?

In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.

Fortunately, you have an option. You can effectively promote your content.

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Ask the Content Marketing Know-It-All

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If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.

Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)

I get tremendous value from our reader questions, so I thought I’d respond in detail to a few comments from recent Copyblogger posts for an “Ask the Content Marketer” column here on Copyblogger.

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There’s Still Time to Join Us at SOBCon this May and Save $100

SOBCon logoThis May 3-5 in Chicago, the SOBCon conference will once again be bringing people together to connect and improve their businesses. I’m a big fan of this intimate conference for bringing together great people, lots of heart, and a smart business focus.

Take a look at this post to learn more about why I’m a SOBCon fan and why I’ll be speaking there this year.

And lucky you, you can still save $100 off the conference fee just by entering the code sob100 when you register here: Registration for SOBCon 2013.

Attendance is limited to 150 people, which gives plenty of time for conversation and connection. So if you do join us, make sure you let me know — I’m looking forward to seeing you there!

Rock Stars, Goonies, and your Content Marketing Empire

I don't need ninjas or rock stars. Give me a couple of passionate goonies and I will take over the universe. ~Sonia Simone

As Beth mentioned yesterday, the Copyblogger team is back from a get-together in Austin during SXSWi.

As you might imagine with this crew, we had a lot of fascinating conversations. One thing that struck me again and again was that even though we have a lot of employees you might call “rock stars,” none of them would in 10,000 years describe themselves that way.

They don’t focus on their impressive lists of accomplishments. They don’t make a point of letting you know how many Twitter followers they have or how many Google+ circles they’re in.

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Copy this “Oscar-Ready” Approach to Boost Your Social Media Star Power

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Did you see the Oscar awards the other night? Yeah, I didn’t either. tl;dw.

But like most people with social media accounts, I did see chatter about it that night and the next day.

And who was the darling of this year, amid the usual tedious acceptance speeches and awkward emcee moments?

Best Actress winner Jennifer Lawrence was also the informal winner of this year’s “adorable celebrity” award, for stumbling on her way up the stairs.

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7 Tips for Falling in Love with Your Blog All Over Again

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You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …

~The Righteous Brothers

Ever get to a point with your blog and your internet marketing strategy where you’re just … worn out?

The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.

You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.

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