I know I told you your audience was your most important business asset. And I stand by that — if we’re talking about something that exists outside of yourself.
But there’s an internal, mental asset that you need to develop and protect if you’re going to do all the rest of it. (Develop your audience, produce top-notch content that solves real problems, make compelling offers, grow and sustain a great business.)
Business coach Dan Sullivan has said that as business owners, our greatest duty is to protect our own confidence.
Because the reality is: the most successful rockstar ninja business badass you know — that one who seems fearless and unstoppable — has days when their confidence wobbles.