Summer at Copyblogger …

vintage beach photo

Kids are out of school, flip-flops have taken their place in the hallway, summertime is just around the corner. And as is our tradition at Copyblogger, we’ll be easing up the post schedule just a bit.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

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Join Brian Clark and Sonia Simone this September

Image of Content Marketing World logo

Interested in getting together with me and Copyblogger founder Brian Clark for a deep dive into how content marketing can benefit your small business?

That sounded good to us too, which is why we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World.

This one-day event will team Brian and I with a great roster of marketers to talk about how smart content strategies can attract and retain customers.

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Return of the Content Marketing Know-It-All

Image of the chemistry cat meme

Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.

This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.

As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.

Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.

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Taking Time Out for Memorial Day

image of american flag

Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.

And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our newly updated free marketing course, along with 14 free ebooks?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

The 5 Cornerstone Values that Build an Authoritative Online Presence

Authority

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.

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Is Content Marketing Worth the Effort?

image of Rosie the Riveter

We preach it every week.

Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.

No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.

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