Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story.
Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.
Stories are memorable and shareable — and those are two of the most important aspects of the very best content.
So we can all agree that stories matter … but how do you tell them?
What, specifically, makes for a good marketing story?