20 million views … and counting.
I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space. (Note: Sadly, the license for the video has expired, so for now it’s not publicly available.)
As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie? That’s the trifecta of cool right there.
(Plus he juggles. In space.)
Like a lot of people, I assumed that Hadfield had an amazing innate understanding of what worked and didn’t work as content. He had been posting neat and interesting content to the web for months —- great tweets and YouTube videos on funny, everyday aspects of life in space.
They were memorable, they were highly shareable, and they paved the way for that 20-million view bombshell.
So imagine how surprised I was when I read Hadfield’s biography — and found out that when he was getting started, he was actually sort of an idiot about content.