Content marketing tools and training.
Copyblogger has been a media partner for the Search Marketing Expo conference for a few years now … because we’re always impressed by the depth of knowledge and expertise represented at SMX.
We usually run a post encouraging you to attend … but this year, SMX Advanced in Seattle sold out of their all-access passes before we had the chance to let you know about it.
Fortunately, you can still benefit from the expertise and networking — at an exceptional price.
Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.
Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.
And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our 20-part Internet Marketing for Smart People course?
It’ll start your summer right, and it’s guaranteed not to get rained out.
See you tomorrow!
Once you decide to learn more about the craft of copywriting, you quickly find out there are two schools of thought.
One school hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking a squirrel.
The other school develops a compelling personal voice, nurtures a relationship with the reader, and uses soft-sell techniques to nudge the reader down the path to purchase.
So which one is right?
You probably know about Google’s “Panda” update last year, which created a major shift in which sites ranked well on Google’s search results pages and which didn’t.
Now there’s the latest update called “Penguin” (what is it with the cute animal names?) that has the internet buzzing again.
Just like with previous updates, some sites have been smacked so hard they’re seeing stars. Others are actually doing better.
Harvard, MIT, Stanford, and Berkeley are doing it.
Companies, both big and small, are doing it.
Solopreneurs are doing it.
And bloggers have been doing it … they just haven’t been making any money at it.
It’s a trend that Copyblogger saw coming … in fact, Brian built a course to teach it way back in 2007. (And he built a number of successful businesses on the same principles before that.)
I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content.
You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites.
Chris is also my partner over at Third Tribe Marketing, and worked with us on the Authority Rules conference.
