Taking Time Out for Memorial Day

image of american flag

Today is Memorial Day in the U.S. — a day that commemorates the brave men and women who have died in our military service.

Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra time with family and friends today.

And if, for any reason, you might need a break from the relatives — or if picnics just aren’t your thing — why not get started with our newly updated free marketing course, along with 14 free ebooks?

It’ll start your summer right, and it’s guaranteed not to get rained out.

See you tomorrow!

The 5 Cornerstone Values that Build an Authoritative Online Presence

Authority

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.

[ Continue Reading… ]

Is Content Marketing Worth the Effort?

image of Rosie the Riveter

We preach it every week.

Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.

No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.

[ Continue Reading… ]

Build a Better Professional Network and Transform Your Business

Authority

Did you know there is a direct correlation between who you spend time with and what your life looks like?

True.

You tend to be happier if you hang out with happy people, more successful if you hang out with successful people, more pessimistic if you hang out with pessimistic people.

So if you’ve got some audacious goals and want to nudge them closer to reality, one thing you can do is spend more time with the people who have the qualities you want.

[ Continue Reading… ]

How to Upgrade Your Online Business for more Money, Success, and Enjoyment

Authority

Owning a business can be heaven.

Freedom to call your own shots, manage your own risk, live by your values, and spit in the eye of all those nay-sayers who said you’d never be able to do it.

Owning a business can also be hell.

Endless hours, time spent on tasks you don’t enjoy and aren’t good at, financial insecurity, struggles to find customers, and the weight of responsibility that comes with ownership.

The truth is, owning a business can be both of those things on the same day.

[ Continue Reading… ]

Discover Your Strengths and Supercharge Your Business

image of flowers in sunshine

Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you’re great and left a long comment telling you so?

Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did?

Or is it maybe more likely that your late-night solo conversations and obsessive problem-solving go to the trolls, the complainers, and the folks who just plain can’t stand you?

[ Continue Reading… ]