Discover Your Strengths and Supercharge Your Business

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Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you’re great and left a long comment telling you so?

Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did?

Or is it maybe more likely that your late-night solo conversations and obsessive problem-solving go to the trolls, the complainers, and the folks who just plain can’t stand you?

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Do Customers Actually Care about Your Company’s Values?

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There’s a lot of back and forth about the value of online “engagement” for businesses.

Do customers want more engagement with the businesses they frequent? Do they care about it? Does the word engagement actually mean anything at all? Or is it just another feel-good buzzword?

A recent article from Harvard Business Review asserts that customers don’t care much about interaction with businesses — instead they feel most engaged (and buy more) when they believe they share values with the company.

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How to Effectively Promote Your Content

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“If you write it, they will come,” right?

You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.

As the man says, How’s that working out for you?

In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.

Fortunately, you have an option. You can effectively promote your content.

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Ask the Content Marketing Know-It-All

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If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.

Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)

I get tremendous value from our reader questions, so I thought I’d respond in detail to a few comments from recent Copyblogger posts for an “Ask the Content Marketer” column here on Copyblogger.

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There’s Still Time to Join Us at SOBCon this May and Save $100

SOBCon logoThis May 3-5 in Chicago, the SOBCon conference will once again be bringing people together to connect and improve their businesses. I’m a big fan of this intimate conference for bringing together great people, lots of heart, and a smart business focus.

Take a look at this post to learn more about why I’m a SOBCon fan and why I’ll be speaking there this year.

And lucky you, you can still save $100 off the conference fee just by entering the code sob100 when you register here: Registration for SOBCon 2013.

Attendance is limited to 150 people, which gives plenty of time for conversation and connection. So if you do join us, make sure you let me know — I’m looking forward to seeing you there!

Rock Stars, Goonies, and your Content Marketing Empire

I don't need ninjas or rock stars. Give me a couple of passionate goonies and I will take over the universe. ~Sonia Simone

As Beth mentioned yesterday, the Copyblogger team is back from a get-together in Austin during SXSWi.

As you might imagine with this crew, we had a lot of fascinating conversations. One thing that struck me again and again was that even though we have a lot of employees you might call “rock stars,” none of them would in 10,000 years describe themselves that way.

They don’t focus on their impressive lists of accomplishments. They don’t make a point of letting you know how many Twitter followers they have or how many Google+ circles they’re in.

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