The Deceptively Simple Steps to Persuasive Writing That Works

A few weeks ago, I wrote about some ways you can keep your reader’s attention. But I didn’t mention one of the most important techniques — one that requires no particular writing ability, no creativity to think of a great hook, and no hours of research to find the most compelling facts to tell your story.

This easy technique is infinitely versatile. I use it in nearly every piece I write. (I even use it in email.) But it’s so deceptively simple, you might not be taking full advantage of it.

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5 Quick Things You Can Do This Week to Fix Your Marketing

image of wooden file cabinet

Most of the time, “quick fixes” are bogus.

Magic systems to make $100K a year in five minutes a day? Bogus.

Eating plans to lose 20 pounds this week? Bogus.

Five-second techniques to find the romantic partner of your dreams? Bogus.

However, nearly anything you do in life is subject to the Pareto Principle — the observation that you’ll get 80% of your results from 20% of your input.

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How to Create Compelling Content that Ranks Well in Search Engines

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I don’t think there’s a single topic in online marketing that’s as misunderstood as SEO.

Partly it’s because on the surface, SEO has changed so much. What worked even a few years ago will destroy your rankings today.

Oddly enough, though, the SEO strategy at Copyblogger has stayed remarkably consistent since Brian Clark started the blog in January, 2006.

It’s not because Brian was staying up late at night reading Google algorithm patents.

It’s because he understood something fundamental about the search engines that most people still don’t see.

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How to Cope with the Death of Google Reader

Image of Google Reader Headstone

You know the stages.

First, denial. “No way, dude, that’s got to be a rumor.”

Then anger. “Don’t Be Evil my $%&! How could they do this to me?”

Bargaining. “Could a new version of Google Reader really save Digg?”

Depression. “I can haz no more LOLz.”

And finally, we come to acceptance. Yes, it’s true. Google Reader really is going away on July 1. So if you haven’t rustled up an alternative yet, it’s time.

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The Evolution of Permission Marketing: What You Need to Succeed in 2013

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Are you familiar with the phrase Permission Marketing?

If you’re trying to sell anything online (including your ideas), you should be.

In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin

The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.

The internet brought something different.

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Summer at Copyblogger …

vintage beach photo

Kids are out of school, flip-flops have taken their place in the hallway, summertime is just around the corner. And as is our tradition at Copyblogger, we’ll be easing up the post schedule just a bit.

We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance.

After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right?

So tomorrow, we start our official summer schedule.

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