“If you write it, they will come,” right?
You’ll pour your heart into writing the very best content that you can. And in the middle of the night, the traffic fairies will bestow upon you a massive audience that knows, loves, and trusts you, and you will live happily ever after.
As the man says, How’s that working out for you?
In the real world, those blasted traffic fairies are inept and lazy, and magical content dust is hard to come by.
Fortunately, you have an option. You can effectively promote your content.