Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.
This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals.
As always, all answers reflect my own biases, strong opinions, personal pet peeves, and individual business experience.
Since this is not paint-by-numbers, the answers for your business will always come from you. But these questions may point you in a useful direction.