6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

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Piecing Together Your Online Marketing Puzzle

image of puzzle pieces on board

My grandma, Nana, loved putting together puzzles. I remember visiting her on the weekends and spending hours putting together 500- and 1000-piece puzzles.

During this time, my grandma would share bits of wisdom. She would encourage me to “stick with it” when I became frustrated. She celebrated every victory no matter how small. I still remember our banter back and forth as we competed to find a hidden piece.

Thirty years later, Nana’s lessons still guide me.

Imagine my surprise when I realized that our puzzle adventures actually offer an incredibly precise blueprint for marketing your business online.

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Five Steps to Constructing an
Exceptional Content Experience

image of pair of wrenches

Remember when you could simply sit down and pound out your “web log” post in 10 minutes? Well those good ol’ days are over.

Today, millions of blogs and other types of content are competing for your readers’ attention. Slicing through the clutter means taking your content writing skills to a whole new level.

The best way to bring your A-game is to focus relentlessly on the fundamental mechanics of meaningful content.

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Madonna’s 6 Secrets to
Personal Branding Mastery

image of Madonna Louise Ciccone

“Everyone is entitled to my opinion.”

Ladies and Gentlemen, that’s Madonna.

Most people think of sex-soaked, counter-cultural extravagance when they reflect on Madonna’s career.

I see something else. Fearless mastery of her brand and message.

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The Freakonomics Guide to Making Boring Content Sexy

image of orange with skin of an apple

It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it.

But what if your passion is botany, supply chain logistics, or cognitive psychology?

How do you get noticed with a compelling story when your subject is … well … boring?

In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read.

Even my hero Malcolm Gladwell said, “Prepare to be dazzled.”

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