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Stefanie Flaxman

Stefanie Flaxman is Copyblogger Media's Editor-in-Chief. Don't follow her on Twitter.

3 Resources to Help You Spread Your Message to the Right People with Smart Content

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I write my best drafts in my head while taking a walk or washing dishes.

But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:

  • How to position your ideas for content marketing success
  • How to reach your ideal clients and customers
  • How to write for an online audience

You know what else I can do while taking a walk or washing dishes? I can listen to podcasts. Content I want to hear goes straight into my ears.

If you’d like more information about using valuable podcast content to drive digital commerce, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, August 27, 2015.

Space is limited, so grab your spot right now!

Register for Free:
Start a Podcast to Attract Attention and Seed Your Content Library

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3 Resources to Help You Add Outstanding Audio to Your Content Marketing

Copyblogger Collection: create scintillating audio

Imagine you’ve just watched an interview with a charismatic celebrity on a late-night talk show. He told a funny personal story, and now you’re excited about seeing the new film he’s starring in that premieres next week.

Wouldn’t it be powerful if your content could spark the same type of connection with your audience members?

The intimate nature of audio content helps you entertain, educate, and inspire your audience in ways that make them naturally want to find out more about your business.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to produce a podcast
  • How to write smart audio content
  • How to avoid common podcasting mistakes

To discover even more about developing, launching, and running your own remarkable show, check out our proven, step-by-step podcasting course, which is currently open to new students for a limited time.

Click Here to Learn More About The Showrunner Podcasting Course

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3 Resources to Help You Create the Content that Already Exists in Your Imagination

Copyblogger Collection - Remarkable Writing Resources

Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.

As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.

To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to identify and overcome the factors that keep you from writing
  • How to use a visual system to organize your content ideas
  • How to write out smart solutions to your problems

As a bonus, I’ll first share a seemingly silly technique that simultaneously helps me write, reinforce my content vision, and become confident about my writing abilities.

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3 Resources that Will Help You Craft Smarter Landing Pages

Copyblogger Collection: show your prospects you have what they need

Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.

You thought that person understood what you said, but he interpreted your message in a different way than you intended.

Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.

To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to create a deep connection with your prospects and customers
  • How 26 fun rhymes will help you focus on your landing page goal
  • How savvy marketers write landing page copy

As you work your way through the material below, think of these lessons as a mini landing page course.

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3 Resources that Will Help You Use Email to Build an Engaged Audience of Superfans

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these resources will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.

Space is limited, so grab your spot right now!

Register for Free: Build a Responsive Email List with Rainmaker

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3 Resources that Will Help You Transform Your Rough Ideas Into Refined Digital Content

Copyblogger Collection: From content strategy to content production

I’m a one-step-at-a-time kind of gal who likes to make progress without feeling a lot of pressure.

But when you embark on a new project, you often want to tackle every task all at once and inevitably end up feeling overwhelmed. It’s helpful to have a solid starting place and clear path to follow to keep anxiety from taking over.

To point you in the right direction, here are three handpicked Copyblogger articles from our collection that will help you:

  • Develop your content strategy
  • Plan specific types of different content to create
  • Implement classic tips from traditional magazines to produce print-quality digital content that hooks readers

As you work your way through the material, think of these lessons as a mini content marketing course.

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