About the author

Stefanie Flaxman

Stefanie Flaxman is Manager of Editorial Standards for Copyblogger Media. Study her one-word updates on Twitter.

Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper

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Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list.

Five years later, I achieved my goal.

So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger?

Rigorously practicing my writing, of course.

Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success.

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How to Spot the Weakest Part of Your Blog Post (and What to Do About It)

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What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche?

Too much.

I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in similar ways.

The goal of a typical first draft is to transform your scattered thoughts into a cohesive article that explains a topic to your target audience. But why should readers choose your content over another writer’s work?

If you don’t take the time to revise your rough draft in a way that shows you are an authority, and that you have a solution that isn’t available anywhere else, they won’t.

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7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post

image of Antelope Canyon by Moyan Brenn

I don’t get it.

When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends.

You probably do the same when you find an article that is offensive.

What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do.

So chances are good that the writer proofread the piece with meticulous focus and a creative spirit.

Wait, creativity and proofreading can go together?

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How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

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Many of you have resolved to write more in 2014. Good.

Serious content creators know that each article they publish is a piece of a larger content marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic.

But as we all know, writing is often the easy part.

The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings.

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15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art

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What’s special about the compelling content you retweet, Like, bookmark, and email to your friends?

Those articles serve the audience, not the content creator.

Creative work that instantly captivates and holds an audience’s attention influences their lives.

Transcribing the thoughts in your head won’t always serve a purpose. You must construct helpful and manageable instructions for your audience — the reader will do something differently in her daily routine after learning about the information you share on a specific topic.

That’s easier said than done.

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30 Quick Editing Tips Every Content Creator Needs to Know

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Inbox 0: in a bad way.

Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience?

If you think your articles are top-notch, but there’s a lonely tumbleweed blowing through your barren website, it may be because you’re just a writer.

You heard me, Gloria.

If everybody wants you, why isn’t anybody calling? Once you create a blog or email newsletter, you need to also actively take part in its evolution.

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