In the dark and ancient days of digital yellow highlighters and outrageous claims, a cry rang out over the mountains — a cry for sanity, integrity, and beauty.
There came forth from the mountain 10 commandments to guide a certain tribe of Internet publishers in all their conversion endeavors.
The landing page would no longer be a desert of confusion and bad taste.
Its goal would now shift to the ethical and neighborly persuasion of the prospect to take their desired action.
These are 10 Commandments of Landing Pages That Work.