In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company.
To say I was nervous would be an understatement. For more than 15 years, I’d been a dedicated freelancer — rejoicing in my independence, working in my little office from a log home in the middle of a vast forest.
Back then, starting my own business was the only way I could live the life I wanted. But thanks to increased telecommuting options and better connectivity, now I get to enjoy my lifestyle along with a regular paycheck.
Content marketers are creative people and being thrust into a hugely bureaucratic environment can be bewildering at first. When I was self-employed, I was free to focus on my own projects. Want to launch a new ebook? Sure! Go for it.
Life as a content marketer in Corporate America is different.