Case Study: How to Breathe New Life into Your Tired Old Blog

image of rusted truck

Remember how fun it was when you first started your blog?

Writing great posts was effortless, and connecting with your audience was a pleasure.

In a classic scene in the movie Drop Dead Fred, Phoebe Cates and her imaginary friend Fred build a colossal mud pie on the dining room table.

They revel in the messy joy of creation and the fact that it’s going to infuriate her mother (aka the “Mega Beast”).

[ Continue Reading... ]

5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

image of miracle on 34th street poster

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season.

One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey.

The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …”

[ Continue Reading... ]

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

image of smiling woman

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one.

Get your mind out of the gutter people — I’m talking about books.

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

[ Continue Reading... ]

5 Things a Bad Dog Can Teach You About Writing Good Copy

image of a bad dog

I refer to my dog Tika as my “learning experience” dog.

In her youth, she made Marley of Marley and Me fame look like a paragon of obedient canine virtue.

Tika had a troubled past and by the time I adopted her, she had pretty much every behavior problem in the dog training books. My husband couldn’t actually touch her for the first six months we owned her.

[ Continue Reading... ]

Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You

image of couple holding hands

It’s Valentine’s week on Copyblogger! This week’s posts will focus on how to improve reader and customer relationships to grow your business.

Dating and business are both all about forming relationships. You need to get out there and be seen. You need to “romance” potential customers and get them comfortable with what you have to offer.

If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.

[ Continue Reading... ]