Wait, Was That a Click or a Conversion?

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That’s the problem with discussions of social media ROI today.

Unless your company ponies up for enterprise level social media management software, you’re left to use free or low cost platforms that offer little more than click tracking data.

But it’s all you have, so you use the data to develop and manage your ongoing social media strategy.

The problem is, once you upgrade to a social media monitoring platform that includes conversion tracking, you begin to see a very different world.

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How To Leverage the Science of Relationships to Gain True Influence

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If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

Establishing influence is a multi-step process that moves the influenced through four key stages.

They move from awareness of the influencer, to knowing the influencer, to liking the influencer and finally finishing with preference for the influencer’s advice and counsel.

And, as an influencer, you’re going to earn your long-term living in that last stage of the relationship.

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