It’s simple really — at least in theory.
You run a blog and want new material.
Others out there want some new exposure.
You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.
But there are shadows behind the glossy exterior of guest blogging.
- When you open up your blog for guest posts you might be immediately swarmed with spammy offers
- You might accidentally allow worthless or shady links in the posts
- You might even be punished by search engines like Google
What seems so simple can quickly turn into a hot mess.
So why even bother?