Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Image of motel sign reading Guest Enter Here

It’s simple really — at least in theory.

You run a blog and want new material.

Others out there want some new exposure.

You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.

But there are shadows behind the glossy exterior of guest blogging.

  • When you open up your blog for guest posts you might be immediately swarmed with spammy offers
  • You might accidentally allow worthless or shady links in the posts
  • You might even be punished by search engines like Google

What seems so simple can quickly turn into a hot mess.

So why even bother?

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48 Elements of Persuasive Written Content

image of old locked door

You feel your blood pressure rising.

Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find someone who really, truly gets you. Regardless, your attention is riveted — you can’t look away.

Bang!

You’ve just been spellbound by content that persuades. It grabs us like nothing else can.

How?

The truth is, words are very powerful things.

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12 Tips for Selling to a Global Audience

image of vintage world map

Time for a quick pop quiz …

What percentage of online shoppers are from the United States?

Better yet, what percentage of online shoppers speak English?

90%? 80%?

Surely at least 75%, right? Nope.

This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online shoppers speak English.

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