48 Elements of Persuasive Written Content

image of old locked door

You feel your blood pressure rising.

Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find someone who really, truly gets you. Regardless, your attention is riveted — you can’t look away.


You’ve just been spellbound by content that persuades. It grabs us like nothing else can.


The truth is, words are very powerful things.

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12 Tips for Selling to a Global Audience

image of vintage world map

Time for a quick pop quiz …

What percentage of online shoppers are from the United States?

Better yet, what percentage of online shoppers speak English?

90%? 80%?

Surely at least 75%, right? Nope.

This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online shoppers speak English.

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