Add Spark to Your Writing With
These 3 Simple Tweaks


Clarity is the most important quality of good writing. Writers should master it before anything else.

But, if that’s all your writing is–clear, concise, direct, and to-the-point–it can become stale and boring, causing your readers to lose interest.

Fortunately, there are some easy ways to inject life into your writing. By making some tweaks to your prose, you can significantly enhance your style, while retaining the vital clarity that good writing demands.

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Just Say No to These Three Enemies of Clear and Direct Writing

Just Say No

Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing a recipe so that others can make and enjoy your best dish.

Your goal, then, is to inform your audience, not to impress them. What does it matter if they love the words you use but don’t act on the message those words are intended to convey? That’s all you want–to get your message across as clearly and persuasively as possible. Anything that hinders your goal should be eliminated. Thus, you should just say no to the following three enemies of clear and direct writing.

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