Now share those revenue with Brian or with us …

Cheers for getting this message out there!

More specifically, I really love the ideas behind #2 & 3 — content that’s helpful and not self-serving goes along way. #6 & 7 are also huge. I think a down-to-earth, real tone and total honesty are crucial to the success of any social media tactic.

The only thing I get hung up on is the idea of value. Anymore, “value” seems to be such a buzzword that it’s losing efficacy. Furthermore, the concept of value is all relative — how can you be sure what you think is valuable to your audience, really is? Although I suppose a true connection to your readers might provide insight there…

Anyway, great stuff! Thanks for all the tips, Craig.

If you’re looking for more help getting your social media strategy off the ground, this post might help, too: http://www.garfieldgroup.com/10-tips-for-getting-started-in-b2b-social-media/labs Good luck!

Secondly, you’ve brought up a good point in your comment. Sometimes it takes some trial and error to find the best way to interface with your audience and get their feedback in return.

One big rule of thumb is this: if a particular method you are using isn’t working, try something else. Many times, it’s not that people are ignoring you or unwilling to give feedback. In a lot of cases they just have too many other distractions or don’t see what’s in it for them.

“What’s in it for me?” is a huge factor that everyone is thinking about all the time. Incentives drive action.

That being said, distractions are abound on the net. If the end goal of a particular page is to drive some sort of action, the call to action needs to jump in the reader’s lap. If they have too many other things pulling at their attention, they’re not likely to do what you’d like them to.

I ask questions from folks on my mailing list, and I do it often. I can tailor a single e-mail to one particular question and get a lot of feedbcak in return. So the majority of the feedback I get comes from e-mail interaction and coaching clients. But if you don’t have a list and rely on your site to collect feedback, experiment with different ways to capture the attention of your audience and get their feedback. It is well worth it because their feedback can be used to create more value for them in return.

Keep trucking along and best of luck!

But what if you have a steady flow of traffic that rarely participates?

Maybe it’s just that blogs in the UK don’t yet get the same interaction as the US. People rarely vote on my polls, which are supposed to get people engaged with the content. Guess my concern is – if response is low that will put others off commenting also.

Does it really matter if no one responds to an open question?

Perhaps I should just bite the bullet and ask the brides what they want…

Pat
PatB Wedding Photography

If you would like to speak with me further about what I did or what you can do for your own particular scenario, feel free to e-mail me at craig AT bloomverse.com. I’m happy to help as best I can.

I call reciprocating content as the winning content.

It is so true – reciprocating content is provides incredible value, solves a common concern for your audience. And the best part is that it builds trust and establishes your authority.

Thanks for sharing.