Think back to your first week as a new driver. You drive so automatically these days you can’t really remember how nervous you were, how proud you felt, and how hard you tried not to crash the car.
It’s become an automatic behavior. The more we repeat actions, the better we become until we don’t even think about them.
They just happen.
When you get in your car and hit the road today, you perform a number of actions without realizing it. They’re the same actions you painstakingly performed as a new driver, determined to do a good job.
Now they’re not worth thinking about.
Blogging is Boring
The same problem happens in the world of blogging. New bloggers are excited and explore their world with great interest. They cover the basics, write about their thoughts, and then…
Then they get bored. They realize the basics aren’t very interesting. Useful, yes. Fun?
Not really. It’s time for something a little more exciting that takes content to the next level. After all, great content is what it’s all about, right?
So bloggers raise their own bar of standards. The posts have to be better. More thoughtful. More personal. And from there, it’s game on.
They want to write the most brilliant post that the world has ever seen.
The problem is that bloggers focus so much on taking content to the next level that they forget the next level is sometimes just a step back.
Getting Back to Basics
Basic information is still very crucial in the blogosphere.
Millions of new users are surfing the Internet right now. Each day, people who have spent less than 5 hours of their life on the Internet are traveling around in absolute awe, filling up their minds with this brand new world.
These new readers, new consumers, new users are ready and primed to receive what you have to give. They’re wide open and taking in information at incredible rates. They’re listening to what you have to say, and they’re soaking up everything they read.
If they find concepts that they aren’t yet ready to understand, they’ll click away. If they haven’t learned the basics, they’ll be confused by complexities. If they read about great ideas but don’t even have a foundation to start from, they’ll get frustrated.
Talk over their heads, and you’ll lose them.
Don’t be afraid to give people the basics. They want it, so get back to it. Have the confidence to revisit basic information with just as much confidence as you deliver higher-level concepts.
People need it; be there for them.
Even better? Delve into the basics with the same passion and creativity that you’re writing with right now – you’ll make sure those newcomers come back for more.