Professional content marketers think like students.
They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.
But how do you know what works right now in content marketing and what doesn’t?
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to become a well-paid writer
- How to form a professional support network
- How to craft cutting-edge content ideas that grow your business
As you work your way through the material below, use each lesson as an opportunity to refine the way you approach content marketing.
A sustainable career as a writer seems like an urban legend to many people:
Non-writer: What do you do for work?
Writer: I’m a writer.
Non-writer: No, what do you do for work?
Writer: I’m a writer.
Well-paid writers who work in content marketing do exist, and there’s something special about their traits, abilities, and strengths.
Sonia Simone shares The 7 Things Writers Need to Make a Living to help guide you along your journey to becoming a professional writer.
When Beth Hayden quit her day job to start her own business, she was naturally apprehensive about the unknown.
However, the support and encouragement she received from her network of media professionals gave her the confidence she needed to move forward.
In How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network, Beth explains the steps you can follow to take your own leap and have a support-network safety net that will help you conquer challenges that may arise.
No content marketer is an island. We all know this. But we don’t always take the initiative to strategically collaborate to generate the best content marketing ideas.
Pamela Wilson says:
The birds and the bees do this naturally, and we can, too. It’s called cross-pollination. They fly from one flower to another, or one tree to the next, picking up bits of one plant and carrying it to the other.
The plant on the receiving end of this pollination is hardier and able to reproduce with greater variety. It meets environmental challenges more successfully because it’s genetically diverse.
In the same way, when you cross-pollinate ideas, you make your business stronger.
She reveals how you can get started in The Key to Innovative Business Ideas: Cross-Pollination.
Another way to advance your content marketing education …
If you want to get smarter, more strategic, and more effective as a content marketer, we’d absolutely love to have you with us in Authority.
Join us for:
- Master classes on key elements of content marketing
- Q&A “mini consultation” sessions to answer virtually any business question you may have
- In-depth and ultra-supportive “hot seat”-style Authority Business Coaching calls, where we look at what’s working, and what needs improvement in one member’s business
- “Behind the Scenes” sessions from community members who have solved the problems you face
And, of course, instant access to our archive of more than 230 hours of marketing advice and strategy.