Yesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions.
This is particularly important for those of us in the online education and training business. It’s less of an issue with physical products. Let’s face it, there’s only so much fun you can have with that iPad while you’re sitting there in the Apple Store.
A commenter named Kerry O’Keefe mentioned the most common objection to giving away a ton of valuable free content in your marketing:
What I can’t help thinking is that if what I am being offered for free is so wonderful, why would I go further and buy?
Which is a great question. And the answer has to be …
Because the paid stuff offers irresistible additional benefits that even great free material can’t match.
So … you may have noticed that we’ve been running a series of free webinars. Which is, if I do say so myself, pretty fantastic.
- Three in-depth webinars on the critical elements for growth in any business.
- A special report by Brian Clark on the 10 essential elements of rock-solid online marketing.
- Extra articles by me on aspects of business I think you need to know.
Are we doing all this out of the goodness of our hearts? Well, yes, partly, but we’re also doing it to draw your attention to a very cool new event that will be accessible for a very short time.
We’ll announce more details later this week, but for today I want to talk about a few elements the paid product will have that the webinars (great as they are) can’t offer:
- Some of the biggest names in business and online marketing will be joining us.
- Core concepts will be broken down so they’re easier to process, digest, and act on.
- Your next actions will be clearly defined, so you’ll know what to do next and how to do it.
- Multiple formats mean you’ve got content that works for your learning style, whether you learn best by watching, reading, listening, doing, or discussing the concepts with others.
- Software tools will be available to let you make even faster progress
- And a limited-edition platinum mastermind version will include more personalized attention to get you the fastest possible results.
Don’t miss the third webinar
Am I short-changing the value of the free webinars in the series?
Absolutely not — if you’ve seen the #AuthorityRules hashtag flying around Twitter on webinar day, you’ll know that these have been stellar. Take good notes and make wise use of the replays and you can achieve real results in your business on the free webinars alone.
(Which we applaud, by the way. When people get great results with our free material, that’s a major win for us.)
And if you decide you want more detailed tutorials, more specifics, a more focused format, more interaction, or just more (we can teach you a lot more in 30 sessions than we can in 3) … we’ll let you know how to pick that up.
Our third free webinar takes place live tomorrow, Wednesday May 4, at 1:00 PM Eastern Time, and we’d love to see you there.
Get my copywriting checklist
Tomorrow I’ll be going over my personal copywriting checklist (I still use this when I write copy) and sharing the 12 most common conversion mistakes I see people make. I’ll even throw in a PDF version of my checklist so you can use it for your content, too.
Those who attend the webinar live will also get the first real details about the program, as well as the chance to save a bunch of dough by coming on as “early birds,” and first crack at the limited number of places in the platinum mastermind version.
To reserve your place in the webinar, just drop us your email address at AuthorityRules.com. (Remember to click the link in the confirmation email to get all the good stuff.)
You’ll get instant access to the special report, details about how to join us tomorrow, and when we have the replay ready, you’ll have access to that plus replays for the earlier two sessions.
That’s a lot of free stuff just to get your attention. But we know that when we do our part to put out the best free material you’ll find anywhere, we find the right people for our products. It’s always worked beautifully for us, and we’re not stopping any time soon.
Join us on Authority Rules for the third free webinar, the articles, and the special report — and if you want to go further, we’d love to have you.
About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your conversion secrets with Sonia on twitter.
Am I going to hard-sell you in this webinar, or turn into some crazy used-car saleslady and make the entire call a tedious pitch?
Nope, sorry, I’m no good at that, and anyway you’re too smart to stick around to listen to it.
Most of our time will be taken up with the copywriting checklist, and then I’ll give you a quick rundown about this great new event, what you can expect it to do for you, and what to do next.
No hype, no squeeze, just solid information you can act on. That’s how we do things around here.